Marketing Manager

Clayton•Worthington, OH

1d•Onsite

About The Position

Arbor Homes is seeking a Marketing Manager to work closely with the VP of Marketing and the sales staff to create, implement, and oversee all internal and external communications efforts. Arbor Homes is one of the fastest-growing new home builders in Indianapolis, committed to customer service, quality, and providing exceptional experiences and homes for buyers. The company values team members with enthusiasm, skill, creativity, and a commitment to helping people.

Requirements

Bachelor’s degree (B.A.) from a four-year college or university; or two to four years related experience and/or training; or equivalent combination of education and experience
2+ years of experience creating, developing, managing, and analyzing public facing websites and webpages in a marketing environment
2+ years of experience in social media platforms in a corporate setting
Excellent oral and written communication skills with a strong background in writing
Self-starter with demonstrated ability to maintain accountability and work on multiple projects while functioning as part of a cooperative team
Must have experience with email marketing and website management
Proficient or have working knowledge of Adobe suite of tools (Photoshop, etc.)
Working knowledge of Google and Social Media Analytics
Working knowledge of SEO/SEM
Working knowledge of Web Analytics
Working knowledge of Social Media Business Unit - Arbor Homes

Nice To Haves

Graphic design experience

Responsibilities

Managing online advertising using AdWords, Facebook, tracking traffic/conversions, and optimizing ads
Managing automated follow-up systems
Updating Zillow/Trulia and BDX online
Updating community collateral material
Managing the website by keeping information up to date and accurate
Developing content for the website and other publications
Nurturing leads through planned communications
Supporting the websites, the CRM system, Google Analytics, and AdWords
Reviewing web-based marketing content for grammar and factual information
Assisting with new community set up by helping to grand open new communities with realtor events, etc.
Working with signage companies for sales office setup and weekend directional
Managing social media by developing and implementing an overall social media strategy through organic and paid posting
Assisting with the creation, conception, and presentation of the social media strategy and integrated marketing campaigns
Day-to-day management and development of editorial content on social media platforms, including posts and discussions
Proactively interacting with online communities across all platforms
Using social media monitoring tools to monitor conversations
Researching and drafting blog posts that are relevant to the home building community
Working directly with a graphic designer to create print brochures
Working with a videographer to create branding videos for the company, communities, and product offerings
Working with a photographer to schedule shoots for homes and communities
Printing brochures, price sheets, included feature sheets, and other collateral for sales offices