Marketing Manager (Growth, Brand & Creative)

Cherie Amour•Pullman, WA

19h•Onsite

About The Position

Cherie Amour is seeking a results-driven Marketing Manager to lead brand growth, campaign execution, and overall marketing performance. This is not a coordinator or social media-only role. You will own marketing outcomes-building and executing campaigns across paid ads, email/SMS, web, and content, while ensuring everything is visually elevated, on-brand, and conversion-focused. We are looking for someone who can think strategically, execute creatively, and drive measurable results.

Requirements

3+ years of experience in marketing, growth, or campaign management.
Experience managing paid advertising campaigns (Meta, Google, or similar).
Strong copywriting skills across email, web, and ad creative.
Demonstrated ability to create or direct high-quality, visually cohesive marketing assets.
Experience with email/SMS platforms (Klaviyo preferred).
Experience with website management, landing pages, or conversion optimization (WordPress preferred).
Strong analytical skills and ability to translate data into action.
Proficiency in design tools (Canva, Adobe Creative Suite, or similar).
Strong organizational and project management skills.

Nice To Haves

Background in branding, creative direction, or content strategy.
Experience in a direct-to-consumer, service-based, or luxury brand environment.
Familiarity with CRM systems and marketing automation tools.

Responsibilities

Plan, execute, and optimize multi-channel campaigns across email, SMS, paid ads, social, and web.
Build and manage structured promotional calendars aligned with revenue goals and key business initiatives.
Own campaigns end-to-end: concept, execution, performance tracking, and optimization.
Manage and optimize paid advertising campaigns (Meta, Google, or similar platforms).
Allocate budgets, test creative and audiences, and improve performance over time.
Drive measurable growth in leads, bookings, and revenue.
Write clear, compelling, on-brand copy for email campaigns, ads, landing pages, and web content.
Create or oversee visually cohesive marketing assets with a strong attention to design and detail.
Ensure all marketing outputs-emails, landing pages, ads, and digital content-are polished, elevated, and aligned with brand standards.
Execute within tools like Canva or Adobe when needed to bring campaigns to life.
Own email and SMS strategy, including segmentation, automation, and campaign planning.
Build and optimize flows, promotions, and retention efforts.
Continuously improve engagement, conversion, and client lifetime value.
Manage and improve website performance, user experience, and conversion rates.
Develop landing pages and funnels that drive bookings and sales.
Identify friction points and implement improvements based on data.
Track and analyze performance across all marketing channels.
Use data to make informed decisions and continuously improve results.
Conduct competitive analysis to identify opportunities and strengthen positioning.