Marketing Manager

Diamond Mowers, LLC•Sioux Falls, SD

14d•Onsite

About The Position

Diamond Mowers is looking for a Marketing Manager to join their team. This role is responsible for establishing best practices around the use of data and analytics to inform marketing and campaign effectiveness, and to lead the overall approach to the use of marketing agencies. The Marketing Manager will establish the end-to-end digital marketing capabilities and strategy that aligns with business needs and goals. This includes leading the strategy and implementation of media planning and buying (paid and organic), SEO, conversion rate optimization, website effectiveness, and data and analytics to support future digital growth. The role also involves ownership and optimization of DiamondMowers.com, including evaluating user experience, creating content, maximizing search rankings, and analyzing user engagement. Additionally, the Marketing Manager will identify, build, and execute A/B testing, manage social media presence, and implement and work with digital marketing technology such as Salesforce, HubSpot, Google Analytics, and WordPress. This position requires working with internal stakeholders and external vendors/agencies, and creating strategies to grow subscriber base and web traffic metrics. The role also includes leading and growing a team on site.

Requirements

5-10 years’ previous experience in marketing and communications preferred.
3-5 years previous supervisory experience preferred
Software knowledge (preferred): Salesforce, HubSpot, Google Analytics, PPC (social and search based), WordPress, Shopify, social media, Hotjar
Excellent written and verbal communication skills

Nice To Haves

Possessing a strong knowledge of the eCommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends

Responsibilities

Evaluating, planning, implementing, managing, monitoring, and updating the organization's website.
Evaluate user experience and create appropriate website content while maximizing search rankings, optimizing content, and analyzing user engagement.
Develop a view of the customer journey for each of our product lines, apply data and insight to inform development of a website experience that engages and converts each audience.
Identify, build and execute on A/B testing to support business objectives. Analyze and evaluate A/B tests, report on results and recommend the next steps.
Manage multiple priorities and changing deadlines.
Independent problem-solving abilities.
Keen sense of urgency.
Advance our Social Media platforms
Detailed orientated and comfortable working in a fast-paced environment.
Independent problem-solving abilities.
Ability to communicate effectively with coworkers, vendors and customers.
Superior organization skills and dedication to completing projects in a timely manner.
Coach and mentor others.
Plan, organize and delegate work assignments.