Marketing Manager (On Site)

Dynamic Transit•Granite City, IL

2d•Onsite

About The Position

The Marketing Manager is responsible for leading Dynamic Transit’s marketing strategy and execution with a primary focus on social media growth, audience engagement, brand awareness, employer brand development, and business growth. The primary purpose of this position is to increase Dynamic Transit’s visibility and strengthen its reputation among the audiences most important to the business—particularly professional drivers, prospective employees, current employees, customers, and prospective customers. The Marketing Manager will lead the development and execution of social media, content, brand, digital, recruiting marketing, and sales-support initiatives. This is a hands-on leadership position requiring both strategic thinking and execution. The Marketing Manager is expected to independently identify opportunities, develop recommendations, establish priorities, execute initiatives, measure results, and continuously improve the company's marketing efforts. The individual in this position is expected to assume increasing ownership of the marketing function during the first 90 days.

Requirements

Strong knowledge of social media marketing and current platform best practices.
Demonstrated understanding of audience growth and social engagement strategies.
Strong knowledge of digital marketing and brand development.
Strong written and verbal communication skills.
Strong storytelling and content-development skills.
Ability to interpret marketing analytics and translate data into action.
Strong project management and organizational skills.
Ability to independently prioritize and execute work.
Strong business judgment and problem-solving skills.
Ability to communicate effectively with employees and leadership at all levels.
Ability to manage multiple priorities and deadlines.
Ability to develop and maintain internal and external relationships.
Working knowledge of Microsoft Office.
Experience with social media management and analytics platforms.
Bachelor’s degree in marketing, communications, business, or related field, or equivalent combination of education and experience.
3+ years of progressive marketing, social media, digital marketing, brand, or related experience.
Demonstrated experience managing social media channels.
Demonstrated experience developing and executing marketing strategies.
Demonstrated experience creating content for multiple digital platforms.
Demonstrated ability to analyze marketing performance and make recommendations based on results.
Demonstrated ability to manage multiple projects independently.
Demonstrated ability to communicate effectively with management and crossfunctional teams.

Nice To Haves

Experience in transportation, trucking, logistics, recruiting, employer branding, or B2B marketing.
Photography and video production experience.
Adobe Creative Suite experience.
Experience managing paid social or digital advertising.
Experience managing outside marketing vendors or creative partners.
Experience building a brand or social media presence from an underdeveloped starting point.
Demonstrated success increasing social media audience size, engagement, reach, or brand awareness.

Responsibilities

Develop and own Dynamic Transit’s social media strategy. Manage the company's presence across LinkedIn, Facebook, Instagram, TikTok, YouTube, and other appropriate platforms.
Establish measurable goals for audience growth, reach, engagement, and brand awareness. Develop strategies to increase meaningful engagement rather than simply increasing posting frequency.
Monitor platform performance and make recommendations based on audience behavior and analytics. Identify emerging platforms, formats, trends, and opportunities relevant to Dynamic Transit.
Monitor competitors and transportation industry activity to identify opportunities for differentiation. Develop and maintain the company's social media voice and ensure consistency across platforms.
Manage social media communities and respond appropriately to comments, messages, questions, and other audience interactions. Develop campaigns designed to increase awareness, engagement, and audience growth.
Partner with recruiting to develop marketing strategies that support driver recruitment. Translate Dynamic Transit’s employee value proposition into compelling content and campaigns.
Develop content highlighting drivers, employees, culture, equipment, career opportunities, benefits, and the driver experience. Identify opportunities to strengthen Dynamic Transit’s reputation within the professional driver community.
Develop campaigns that support hiring needs and targeted recruiting markets. Work with recruiters and employees to identify authentic stories and content opportunities. Monitor recruiting marketing performance and recommend improvements.
Ensure recruiting marketing accurately represents the employee experience and company culture.
Partner with sales to strengthen Dynamic Transit’s visibility and reputation among current and prospective customers. Develop content highlighting company capabilities, specialized services, equipment, technology, operational expertise, safety, and customer solutions.
Support sales initiatives through relevant digital content and marketing campaigns. Identify opportunities to position Dynamic Transit as a knowledgeable and credible transportation provider.
Develop content that differentiates Dynamic Transit within the transportation and logistics industry. Coordinate with sales and operations to identify stories and capabilities that can be leveraged through marketing.
Develop and maintain a comprehensive content strategy and editorial calendar. Plan content across social media, digital channels, recruiting marketing, corporate marketing, and sales support.
Coordinate photography and video capture throughout company locations and operations. Create or coordinate graphics, photography, video, written content, and other marketing assets.
Identify opportunities to capture authentic content from drivers, employees, customers, operations, maintenance, equipment, and company activities. Repurpose content appropriately across multiple platforms.
Ensure content is accurate, timely, engaging, and aligned with Dynamic Transit’s brand. Establish repeatable content-development and approval processes.
Develop annual, quarterly, and campaign-level marketing strategies. Establish measurable marketing objectives and KPIs.
Track social media audience growth, engagement, reach, website activity, campaign performance, recruiting marketing performance, and other relevant metrics. Analyze performance and make data-driven recommendations.
Provide regular reporting to leadership. Identify underperforming activities and recommend changes. Evaluate marketing channels and advertising expenditures.
Research competitors, industry trends, audience behavior, and market opportunities. Continuously test and optimize marketing strategies.
Serve as the primary marketing resource for the organization. Develop strong working relationships with recruiting, sales, operations, maintenance, HR, and leadership.
Bring marketing recommendations and opportunities to internal teams. Help departments identify opportunities to leverage marketing and content. Establish priorities and timelines for marketing initiatives.
Coordinate internal and external resources required to execute marketing initiatives. Manage relationships with outside vendors, photographers, videographers, agencies, and other marketing partners.
Provide direction and oversight for marketing projects. Educate internal teams on brand, content, social media, and marketing best practices.
Maintain confidentiality of company, employee, customer, and business information.
Represent Dynamic Transit professionally and positively.
Follow company policies and procedures.
Protect the integrity and consistency of the Dynamic Transit brand.
Participate in proactive team efforts to achieve departmental and company goals.
Perform other duties as assigned.