Marketing Manager

Omni Hotels & Spas•Irving, TX

About The Position

This position supports the execution of a comprehensive and strategic marketing plan that aligns with the hotels’ business goals and enhances the customer journey across group, leisure, local, and business traveler segments. The role ensures cohesive storytelling of the resort’s offerings, experiences, and unique positioning across all consumer-facing sales and marketing touchpoints. The Marketing Manager will support the execution of an annual marketing plan, updating it quarterly or monthly as needed to drive awareness and demand across customer segments in both pre-opening and operating phases. This plan encompasses B2C and B2B marketing, public relations, and digital channels to generate buzz, revenue, and meeting/catering leads through owned and influenced channels. The role is accountable for the creation, planning, and performance of all media, collaborating closely with the Director of Sales & Marketing, General Manager, and other department personnel to execute a resort calendar including content, promotions, and programming. Budget management, including forecasting, reconciling expenses, and planning based on ROI, is a key aspect of this role. The Marketing Manager will also spearhead social media engagement, leverage corporate brand and marketing resources, support influencer relationships, and oversee the creation and distribution of photography and videography assets. Staying current with marketing best practices and understanding the competitive landscape are also crucial.

Requirements

3-5 years’ experience in hotel marketing with responsibility over marketing, digital and communications and ownership over strategy, execution and results
Experience managing social media content creation, graphic design, public relations, marketing planning and execution.
Robust creative skills with the ability to balance strong communication skills (written, verbal, proofreading).

Nice To Haves

Degree in public relations or marketing, or similar, preferred.
Previous hotel experience ideal – upper-upscale/luxury hotel marketing a plus
Strong understanding of social media trends and management, as well as content gathering.
Experience in creative development and robust organizational skills with a strong capacity to think outside the box.

Responsibilities

Support execution of the comprehensive and strategic marketing plan that supports the hotels’ business goals and the customer journey (spanning group, leisure, local, and the business traveler).
Ensure the cohesive storytelling of the resort’s offerings, experiences and unique positioning are pulled through across all sales and marketing touchpoints to consumers.
Support execution of an annual marketing plan; update the plan quarterly/monthly based on business need.
Ensure the plan drives awareness and demand across customer segments, in both a pre-opening and operating environment.
This holistic plan will include B2C and B2B marketing, public relations and digital channels to drive awareness/buzz, revenue and generate meeting and catering leads across owned and influenced channels (or platforms).
This position is accountable for the creation, planning and performance of all media.
Collaborate closely with the Director of Sales & Marketing, General Manager, and other department personnel to execute a resort calendar (content, promotional, programming/activations).
Work closely on the annual budget/planning process for the upcoming year.
Work within the designated marketing budget, including forecasting and reconciling of expenses, and support annual marketing budget planning based on ROI from initiatives executed.
Collaborate with the Director of Sales & Marketing on budget execution, social media content calendar, and advertising fulfillment over the course of the year.
Spearhead social media engagement for the Omni Las Colinas Hotel channels, ensuring compliance and collaboration with appropriate stakeholders.
Leverage the corporate brand, marketing and digital and CRM/Loyalty team for maximum efficiency.
Support local traditional and social media influencer relationships.
Support marketing reporting to measure KPIs for marketing strategies, campaigns and tactics on a monthly basis, and quarterly and annual deep dive.
Proactively identify areas for refinement/optimization, based on business needs and results.
Oversee the creation and distribution of all hotel photography and videography, to ensure that assets are on-brand and support the ultimate business objectives.
Collaborate with department heads to ensure that visual assets are curated and socialized across cross-functional teams.
Support relationships with agency partners, directly or indirectly.
Stay apprised of marketing best practices and make recommendations.
Understand and know the competitive landscape across B2B and B2C segments.