Marketing Manager

XP Health•San Carlos, CA

1d•Hybrid

About The Position

XP Health is on a mission to revolutionize vision care through cutting-edge technology, including augmented reality, while ensuring a delightful and seamless user experience. We aim to make high-quality eye care accessible to everyone. Today, we are honored to serve over 3,000 clients, including several Fortune 500 logos and notable Silicon Valley companies. With passionate founders and a team that boasts deep expertise in the field, XP Health has driven efficient, best-in-class growth to date, and is hungry for more. We invite you to become part of our dynamic and diverse team, where unique perspectives meet unparalleled growth opportunities. With over $50M in funding raised, including our Series B round in early 2024, we’re positioned for exciting new challenges and impactful contributions to the healthcare landscape.

Requirements

3+ years of experience in Marketing, Business, Communications, or a related field
Strong attention to detail and organizational skills, with the ability to manage multiple priorities in a fast-moving environment
A solid understanding of digital marketing channels and tools, especially email and lifecycle marketing
Hands-on experience with email and marketing automation platforms (e.g., HubSpot, Customer.io, Salesforce Marketing Cloud)
Proficiency with design tools such as Figma or Adobe Creative Suite
Comfort working cross-functionally and communicating clearly with both technical and non-technical partners
A proactive, ownership-driven mindset—someone who sees opportunities and takes initiative

Nice To Haves

Visual design or light coding experience
Product marketing experience, including personas, user journeys, or messaging frameworks
Experience leveraging AI tools or automation to improve marketing efficiency and experimentation

Responsibilities

Own and execute integrated marketing campaigns that drive brand awareness, member engagement, and growth across email, social, display, direct mail, and content channels
Lead lifecycle marketing execution, including building, QA’ing, and launching campaigns in partnership with engineers and third-party vendors
Code and QA templates
Schedule email and SMS sends
Troubleshoot delivery or performance issues
Support client reporting
Ensure marketing communications are well-designed and effective, with layouts optimized for performance, usability, and mobile experience
Analyze campaign performance and translate insights into optimizations that improve engagement, conversion, and retention
Partner with Sales to align marketing efforts with revenue goals and support pipeline growth
Plan and execute events, product launches, and promotional initiatives that increase awareness and drive adoption
Build and maintain strong relationships with external clients, partners, agencies, and vendors
Represent the Marketing function in client meetings, clearly communicating strategy, performance, and next steps