Marketing Manager

AMON CARTER MUSEUM OF WESTERN ART•Fort Worth, TX

22h•Onsite

About The Position

The ideal candidate is collaborative, innovative, proactive and passionate about our Museum. The incumbent will be expected to establish and execute an on-going strategic marketing plan for all the Museum’s internal and external audiences. In addition to implementing the annual marketing plan, the incumbent will work with the Chief Communications Officer (CCO) to create a multi-year marketing plan for exhibitions, events, and brand advertising.

Requirements

Familiarity with Chicago and AP writing styles.
Excellent writing, grammar, and proofing skills; editorial experience required.
Ability to write well on short deadline with minimal editing.
Excellent public speaking skills.
Professional presence; diplomatic, comfortable in dynamic or stressful situations.
Budget management and file organization skills.
Proficiency in computer systems and software, including MS Office (Word, Excel, PowerPoint); familiar with graphic design, print production and museum terminology.
Experience in strategic communications and marketing planning to build communications that deepen visitor engagement and will have a depth of experience in successfully leading audience enrichment and expansion.
Experience developing, managing, tracking comprehensive email campaigns and must understand best practices in digital marketing, social media, and influencer marketing.
Ability to manage multiple projects and deadlines, to work under varying degrees of supervision and with multiple responsible parties.
Ability to work congenially and productively with museum staff and external customers.
Dependable and accountable; focused on quality and accuracy; commitment to delivery on time.
Values integrity, honesty, and ethical behavior.
Collaborative involves others; establishes strong working relations and promotes productive cooperation.
Bachelor’s degree in relevant field; advertising/marketing a plus
Five plus years’ experience, preferably at an art museum or similar non-profit, working in print, broadcast, electronic media, or marketing.
Prior management of marketing, sales, or communications department strongly preferred.
Experience in direct-to-consumer marketing requires digital strategy.
Must be able to work a flexible schedule, when applicable; may be required to work some evening/weekends.
Must pass required background check, MVR, and drug screen.
Smartphone required
Must be able to remain in a stationary position for extended periods, operate standard office equipment and navigate Museum facilities.
Must be able to lift 15 lbs. at times.

Responsibilities

Working with the Chief Communications Officer (CCO) develop and actively implement a multi-year marketing strategy for exhibitions, public programs, and other Museum initiatives, working with relevant staff in departments including education
Upholds Museum’s mission, goals, and marketing strategy to ensure consistently effective articulation of the Museum’s desired brand image and voice to internal and external stakeholders and audiences.
Works with the CCO, Communications Manager, Digital Content Strategist, and Communications and Marketing Specialist to create annual departmental strategies and long-term plans to support Museum exhibitions and events.
Develop and oversee marketing plans for Museum special initiatives including outside advertising agencies and vendor/partner contracts and relationships.
Participate in and contribute to Museum committees.
Lead ad hoc committees on marketing special programs.
Works with Development department in creation and fulfillment of marketing relationships resulting from corporate sponsorships or foundation grants and in support of the membership program.
Manage copy for ads, website, brochures, promotional essays, magazine, and other written materials to promote exhibitions and public programs.
Press previews and media events at the Museum. provide information for tri-annual Board of Trustee meetings.
Oversee internal and external public information signage.
Review regular and relevant market research, including monitoring trends and best practices.
Administrative duties include correspondence, purchase orders, check requests, and obtaining vendor bids.
Prepare and manage annual marketing budget.
Utilizes internal and external research, evaluation and metrics to maximize the effectiveness of marketing expenditures and priorities.
Ensure essential information is communicated consistently and in timely manner within department, between departments and to key partners.
Maintain confidentiality.