Marketing Manager (17324-1)

JND•Englewood Cliffs, NJ

4d•$51 - $53•Onsite

About The Position

Manage the strategy and execution across the Consumer Decision Journey on Samsung.com for the CTV category. This role involves managing CTV marketing activities on Samsung.com, including the strategy and development of local marketing pages, localization of global pages, and user experience optimization. The position also requires developing and executing an integrated digital advertising strategy, optimizing SEM and SEO efforts, leading strategic promotions, and collaborating with performance analytics teams for real-time optimization.

Requirements

Bachelor’s degree required
4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experience
Expertise in digital marketing and agency management
Digital analytics and evaluating data sets to identify learnings to inform the business
A passion to stay on top of technology, social and industry trends to stay at the forefront of emerging digital marketing trends
Website planning and optimization
Experience optimizing for SEO/SEM
Project management / Time management
Proven capability to lead collaboration across different teams (Brand, eCommerce, Media, agencies, etc) to provide integrated Brand Digital communications leadership
Strong interpersonal, communication skills and ability to gain alignment across various stakeholders

Nice To Haves

Hands-on experience at global industry leader Samsung
Opportunities for career advancement

Responsibilities

Manage CTV marketing activities on Samsung.com including the strategy/development of local marketing pages, the localization of globally developed product/marketing pages and the optimization of the user experience.
Help develop and execute an integrated digital advertising strategy across key digital touchpoints, to ensure communication of key promotions and other.com initiatives
Brief and optimize SEM and SEO efforts
Lead strategic promotions work streams for S.com to drive sell-through. Provide and prepare presentations for regular executive share-out.
Develop clear, concise briefs for creative agency, drive timelines for asset development, and lead internal reviews with key stakeholders.
Work with the performance analytics team to identify and lead the real-time optimization of marketing across Samsung.com