Marketing Manager

Richemont•New York, NY

2d•$100,000 - $120,000

About The Position

Since 1833, driven by an unquenchable thirst for innovation and creativity, and inspired by the peaceful natural surroundings of its home in the Vallée de Joux, Jaeger-LeCoultre has been distinguished by its mastery of complications and the precision of its mechanisms. Known as the Watchmaker of Watchmakers, the Manufacture has expressed its relentlessly inventive spirit through the creation of more than 1,300 different calibres and the award of more than 400 patents. Harnessing 190 years of accumulated expertise, La Grande Maison’s watchmakers design, produce, finish and ornament the most advanced and precise mechanisms, blending passion with centuries-old savoir-faire, linking the past to the future, timeless but always up with the times. With 180 skills brought together under one roof, the Manufacture creates fine timepieces that combine technical ingenuity with aesthetic beauty and a distinctively understated sophistication.

Requirements

5 years of related experience in a luxury or specialty retail environment.
Bachelor or Master Degree in commercial, marketing or digital (or similar)
Strong Project Management skills, capacity to orchestrate multiple workstreams in parallel and manage or collaborate with internal and external cross-functional groups.
Strong competencies in MS office tools, especially with Excel and Powerpoint
Proven ability to manage budgets, timelines and logistics
Good knowledge of the media landscape and trends
Understanding of a Wholesale environment
Ability to travel up to 25% of the time
Flexible schedule and ability to work outside of regular business hours during event

Nice To Haves

French and/or Spanish speaking is a plus

Responsibilities

Build and implement with partners impactful 360 Coop plans and marketing initiatives including Media, CRM, Digital, E-Commerce, Events, VM
Lead the annual planning, execution, and monitoring of our Coop plans with Partners (External Boutique, Partners of Choice, Wholesalers) in collaboration with Commercial teams
Responsible for the Trade Marketing Plans per Partners (event calendar included) and manage all local initiatives supporting our partners
Pilot event timelines, logistics and budgets at all times from the initial pitch to the post-event phase
Distribute brand content, guidelines and toolboxes to Partners supporting product launches, media campaigns upon marketing plan
Responsible for the Coop budget tracking and payments in collaboration with partners and finance, while maintaining Bumblebee at all times to reflect all Coop campaigns with all partners
Oversee the collaboration with local production agency to develop creatives following the brand guidelines, validate all the Partners assets
Responsible for the Websites and Virtual Showcases updates
Provide Reports and Regional best practice as needed and per HQ request
Partner with HQ media teams to define National Media plan (OOH, Print, Digital, Social) and support the local implementation of the plan (US, Canada, Mexico, Latam) and act as the local reference for all media relative topics
Manage in collaboration with the Marketing & Communications AVP the local partnership budget and strategy
Develop relationships with key publishers, media outlets and partner with PR to maximize the brand’s visibility and desirability
Responsible for the National Media tracking and payments.
Oversee the collaboration with local production agency to develop creatives following the brand guidelines, validate all the Partners assets
Responsible specifically for the management of the A&P Media Budgets following Richemont process and guidelines (PO, Accruals, Invoices, Landing etc.)
Consolidate reports as needed after each event or campaign, craft ad-hoc presentations per HQ / Management request