MARKETING MANAGER

Bancroft Construction Company•Wilmington, DE

36d

About The Position

If you take initiative, enjoy working in collaborative environments, and are committed to excellence, we would love to meet you. At Bancroft, we look for people who are driven to succeed, humble in their approach, and skilled at building strong relationships. We believe great teams are made up of motivated, collaborative, and emotionally intelligent individuals who work with dedication and enthusiasm, remain open to learning, value others' contributions, and communicate thoughtfully. Together, we strive to create meaningful impact in support of our mission: We Build to Serve Communities & Better Lives. Bancroft Construction is looking for a full-time/part-time Marketing Manager. The Marketing Manager will lead and execute strategic marketing initiatives to strengthen brand presence, drive business development efforts, and enhance client engagement. This role serves as a key partner to executive leadership, business development, and project teams, ensuring marketing strategies align with growth objectives and market positioning. The ideal candidate combines strategic brand leadership with hands-on expertise in proposal development and client experience management, thriving in a fast-paced, deadline-driven environment.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
8+ years of marketing experience, preferably within Construction Management, AEC, or professional services.
Demonstrated experience leading proposal development and managing complex RFP processes.
Strong understanding of the Construction Management project lifecycle and industry dynamics.
Exceptional writing, editing, and storytelling skills.
Experience with CRM systems and marketing analytics.
Proficiency in Adobe Creative Suite, Microsoft Office, and presentation development tools.
Proven ability to manage multiple deadlines in a fast-paced environment.

Responsibilities

Serve as brand champion, ensuring consistency in messaging, positioning, and visual identity across Bancroft’s geographic regions and core market sectors.
Lead the development and execution of marketing strategies aligned with firm-wide growth objectives.
Maintain and evolve brand standards, messaging frameworks, and value propositions specific to the Construction Management sector.
Oversee content strategy, including website, social media, thought leadership, project profiles, and case studies.
Monitor market trends, competitive landscape, and industry developments to inform strategic positioning.
Collaborate with leadership to refine sector messaging and differentiators.
Support public relations efforts, award submissions, and industry recognition programs.
Lead the strategy, coordination, and production of RFQs, RFPs, and interview presentations.
Collaborate with business development and technical teams to develop compelling win strategies.
Write, edit, and tailor proposal content to align with client priorities and evaluation criteria.
Manage proposal schedules, compliance requirements, and submission deadlines.
Oversee interview preparation, including slide development, messaging alignment, and rehearsal coordination.
Maintain and continuously improve proposal templates, boilerplate content, and project databases.
Analyze proposal outcomes to improve future win rates.
Assist in the development and oversight of a structured client engagement and retention program.
Partner with leadership and project teams to implement touchpoint strategies throughout the client lifecycle.
Coordinate client feedback initiatives, including surveys and post-project evaluations.
Track and report on client satisfaction metrics and engagement effectiveness.
Coordinate client events, appreciation initiatives, and relationship-building campaigns.
Support CRM oversight to ensure accurate tracking of client interactions and opportunities.
Identify opportunities for cross-selling and relationship expansion.