Marketing Manager

Bloom Credit, Inc.

54d

About The Position

Bloom Credit is seeking a high-energy, execution-oriented Marketing Manager with 1-3 years of experience to join their growing team. This role will be the primary driver of multi-channel marketing tactics across B2B, B2B2C, and B2B2B environments. It's an execution-heavy role for a SaaS marketer who enjoys building. The Marketing Manager will own the day-to-day deployment of the Account-Based Marketing (ABM) strategy targeting Credit Unions and Regional Banks, manage content and sales enablement pipelines, and maintain the digital ecosystem. As Bloom's first in-house marketing hire, this position offers significant ownership of day-to-day execution, partnering with a fractional CMO on strategy. The ideal candidate is a self-starter capable of translating strategic goals into operational reality and is ready to build the marketing function from the ground up.

Requirements

1-3 years of professional B2B marketing experience, ideally within a fast-growing B2B SaaS, fintech, or financial services environment.
Hands-on proficiency with HubSpot CRM, including setting up workflows, managing lead lists, and tracking lifecycle stages.
Experience managing corporate social channels (specifically LinkedIn).
Basic understanding of SEO/PPC optimization principles.
Experience tracking conversion goals via platforms like Google Analytics.
Experience creating and maintaining a shared marketing asset library.
Experience responding to internal requests for collateral, links, and materials.
Basic design proficiency (Canva, Figma, or PowerPoint) to quickly update brand-aligned decks, one-sheets, and client-facing toolkits.
Bachelor’s degree in Marketing, Communications, Business, or a related field.

Nice To Haves

Familiarity or direct experience with intent and prospecting tools like LinkedIn Sales Navigator, Bombora, or FI Navigator.

Responsibilities

Drive multi-channel marketing tactics across B2B, B2B2C, and B2B2B environments.
Own the day-to-day deployment of the Account-Based Marketing (ABM) strategy targeting Credit Unions and Regional Banks.
Manage content and sales enablement pipelines.
Keep the digital ecosystem running smoothly.
Assist with social media post creation and coordinate team notification.
Execute events, including managing collateral material, working with event organizers, shipping materials, and creating business cards.
Coordinate booth setups and promotional campaigns for major industry events.
Source news items for the monthly newsletter and social media posts.
Assist with the management of HubSpot data hygiene, including suppression/removal requests.
Assist with tracking content and campaign items through review and approval, following up with stakeholders to keep deliverables on schedule.
Assist with tracking competitor postings on social media.
Track the marketing budget, matching expenses/receipts with budgeted line items, pulling/processing receipts, and reconciling expenses with Bloom Credit Finance.
Own the updates and maintenance of the shared marketing asset library, including all product collateral (one-sheets, presentation decks, custom sales decks, video links, and infographics).
Respond to internal requests for changes/additions to the marketing asset library.
Manage and distribute the "Bloom+ In-a-Box" (or "Sign up in a box") turnkey marketing toolkits.
Manage distribution of Credit Champions merchandise.
Provide logistical support for virtual roundtables and webinars.
Track, analyze, and report weekly on core marketing metrics, including website sessions, traffic channels, and form submissions.