Marketing Manager

Mattamy Homes•Farmers Branch, TX

67d•Onsite

About The Position

Mattamy Homes is the largest family-owned homebuilder in North America, with over 45 years of history across the United States and Canada. We help more than 8,000 families annually realize their dream of home ownership. This role is a full-time, permanent, and 100% onsite position in Farmers Branch, TX, reporting to the VP of Sales and Marketing.

Requirements

Minimum of 5 years’ experience in Marketing.
Minimum of 2 years’ experience in a management/leadership role.
Construction industry (residential or commercial) experience required.
Ability to multi-task, recognize deadlines, and prioritize workload in a fast-paced environment.
Proactive sourcing of information and experience with market research and analysis.
Excellent organizational, communication, and social skills.
Excellent command of Microsoft Word and Excel.
REMLS experience.
Minimal knowledge of Adobe Acrobat and Site Core preferred.
Technical skills to update digital media and sites (website, social media, etc.).
Must be detail-oriented and have the ability to develop creative copy for advertising and marketing collateral, including ads, e-blasts, event write-ups, flyers, etc.
Ability to lift up to 20 lbs. while helping set up/breakdown equipment at events.

Nice To Haves

Bachelor's degree in Marketing or related field, preferred but not required.

Responsibilities

Oversee the measurement and reporting of performance for all digital marketing campaigns (paid/organic/SEO/eblast) and assess against goals (ROI and KPIs), making recommendations for improvement.
Collaborate with agencies to brainstorm new and creative growth strategies for digital marketing efforts.
Oversee the distribution of all eblasts (drip campaigns/monthly eblasts/etc.).
Monitor website analytics tools (Google Analytics and agency dashboard).
Oversee agency-required updates to website content.
Gather sales data from the builder team, develop a monthly comps report, and a written sales and marketing report.
Assist in the formatting and editing of marketing collateral utilizing Adobe Creative Suite.
Oversee signage development and installation with the sign company.
Consistently take new images/videos for use in creative assets (model homes/events/downtown visitors, etc.).
Work alongside the event coordinator on digital assets for event promotion (digital screens/paid digital ads/eblasts/website listings).
Other duties to be discussed.