Marketing Manager (18 months contract, mat leave)

Northland Properties • Vancouver, BC

2d • CA$85,000 - CA$105,000 • Hybrid

About The Position

Northland Properties Corporation (NPC) is seeking a Marketing Manager for an 18-month contract position to cover a maternity leave. This full-time role is based at the Support Centre in Vancouver, BC. The Marketing Manager will be responsible for leading national brand initiatives, including menu features, brand campaigns, and liquor partnerships for three growing brands: CHOP Steakhouse, Tavern Collective, and Shark Club. The role involves leading a small team of marketing professionals and graphic designers, driving innovative programming, initiatives, and strategic direction for each brand. This is an opportunity for a natural-born leader and storyteller to work on multiple brands, apply learnings across them, and be part of significant growth.

Requirements

• 7 to 10 years of relevant marketing, brand, or communications experience.
• Strong understanding of digital marketing, including SEO, SEM, Social and CRM.
• Project management skills; organized and able to manage multiple projects with changing timelines.
• Ability to manage numerous campaigns at once.
• Highly collaborative, fostering relationships with internal teams and external partners.
• Team leadership skills; keeping the team motivated, engaged, and continually developing them.
• Great communication skills; articulate and confident in front of an audience, including executives, peers, franchise partners and ops teams.
• Data-focused; ability to collect, analyze and leverage data to continuously optimize.
• Self-starter; ability to identify needs and take initiative to act.
• Value-driven at your core, operating with integrity, honesty, and trust.
• Ability to adapt to changes and manage multiple priorities.
• Awareness of key sports and pop-culture events.
• Legally entitled to work in Canada.

Nice To Haves

• Agency experience is an asset.
• Previous restaurant experience is an asset.

Responsibilities

• Create the National Marketing Campaign Calendar across the Canadian market.
• Develop marketing briefs, media buy briefs, channel plans, workbacks, copy and creative direction across master brand and seasonal campaigns.
• Collaborate with key stakeholders (GMs, Operations, Culinary, Franchisees) to ensure adequate planning, execution and monitoring of marketing activities.
• Work in partnership with external agencies and liquor partners to execute campaigns and projects.
• Lead the management and execution of integrated marketing campaigns with cross-functional marketing teams (i.e. Email, Social, Website, Digital, Menus) and agencies to bring the brief from concept to final execution.
• With media agency and lead internal teams to plan and execute initiatives to reach the target audience through appropriate channels (social, digital, email, OOH, radio, in store, etc.).
• Create succinct post reports, including marketing data (campaign results, conversion rates, etc.) to optimize future campaigns and strategies.
• Manage the fiscal budget for all national initiatives, including quarterly reconciliation, to ensure we stay within the budget.
• Partner with Sr. Leaders to develop the annual strategic plan and budget.
• Maintain awareness of best practice marketing techniques/tools to achieve relevant & successful campaigns and promotions.

Benefits

• Health/Dental/Vision
• Paid Time Off
• Employee Perks
• Travel across Canada for new store openings and other brand events
• Work with exciting partners: Molson, Labatt, Diageo, Aperol, and more.
• Attend fun work and VIP industry events
• Discounts across our family of brands, including MOXIES, Chop Steakhouse & Bar, Denny’s Canada, Sandman Hotel, The Sutton Place Hotel, Revelstoke Mountain Resort, Grouse Mountain, and international resorts.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed