Marketing Manager

Screenvision Media•New York, NY

13d•$55,000 - $65,000

About The Position

Reporting to the Director of Ad Sales Marketing, this pivotal role serves as a cornerstone within the marketing team, actively contributing to the achievement of Screenvision Media's growth and revenue objectives. With a primary focus on supporting the Ad Sales organization, this position is instrumental in crafting and executing strategic marketing initiatives that drive engagement and foster client relationships. Through collaborative efforts and innovative approaches, the Marketing Manager empowers the Ad Sales team to capitalize on market opportunities, ultimately propelling the company towards continued success in the dynamic media landscape.

Requirements

Bachelor’s degree in marketing, communications, or a related field.
A minimum of 3 years of experience in business-to-business marketing, agency, or media roles, with a strong emphasis on creating and delivering impactful sales presentations, as well as fostering client relationships.
Previous management experience is required.
Demonstrated ability to actively participate in brainstorming sessions and contribute innovative ideas to enhance concepts, particularly in the context of Request for Proposals (RFPs).
Proficiency in developing tailored promotional/marketing packages for clients.
Advanced skills in PowerPoint necessary to independently create compelling pitch decks from scratch.
Excellent business writing and oral communication skills.
Strong organizational and interpersonal abilities.
Strong background in managing multiple creative projects, ensuring timely delivery within budget constraints.
Proven ability to execute sold on-screen & experiential marketing campaigns, oversee creative asset delivery, manage post-sale communications with clients & external vendors, and ensure the successful implementation of all campaign elements.
Ability to engage effectively with senior-level management both internally and externally.
Proven experience in new business development.
A successful track record in product/media marketing, with expertise across various media types.

Nice To Haves

Graphic design skills are advantageous.
Experience in the CTV/OTT category is particularly beneficial.

Responsibilities

Collaborate with the sales team to develop marketing strategies that align with their goals and objectives, understanding their needs, providing necessary materials and support, and ensuring alignment between marketing efforts and sales strategies.
Respond to RFPs from clients by creating compelling proposals that showcase the value of Screenvision Media's offerings, understanding client requirements, crafting tailored solutions, and presenting them in a clear and persuasive manner.
Stay updated on industry trends, market dynamics, and the competitive landscape within the media and advertising industry and the cinema sector by monitoring industry publications, attending relevant conferences and events, and conducting market research.
Create a variety of marketing collateral such as presentations, case studies, whitepapers, and sales tools to support the sales team in their efforts to attract and retain clients.
Oversee the successful execution of sponsored campaigns or partnerships, ensuring all marketing aspects are met, coordinating with internal teams and external partners, overseeing the implementation of deal points, monitoring progress, and analyzing campaign performance.
Ensure consistency and coherence in the messaging, positioning, and visual identity of the Screenvision Media brand across all marketing materials.
Build and nurture relationships with key stakeholders including internal teams, clients, industry partners and media outlets through regular communication, networking, and fostering positive interactions.