Marketing Manager
About The Position
The Lofton Hotel, a premier hotel in Minneapolis and the first Tapestry Collection property in Minnesota, is seeking a Marketing Manager. This role offers a dynamic and rewarding career where you will work alongside dedicated hospitality professionals committed to delivering exceptional guest experiences. The hotel is located in the vibrant heart of downtown Minneapolis' entertainment district and offers an upscale experience with a perfect blend of modern amenities and exceptional service. The Marketing Manager will provide strategic guidance and tactical execution on all marketing and public relations efforts, aiming to increase engagement and awareness in local and feeder markets.
Requirements
- Bachelor’s Degree preferred in a related field of study, preferably in Marketing, Communications, Public Relations, or other.
- 3-years experience in the marketing field required.
- Experience in a hotel, restaurant or attraction based environment highly desired.
- Must be tech savvy and possess computer skills including, but not limited to Microsoft Suite, Adobe Creative Cloud, and Outlook.
- Excellent communication skills, both written and verbal.
- Must be a strong communicator, able to connect with all levels, demographics, and audiences both verbally and in writing, both short (social media) and long forms.
- Strong analytical skills with the ability to evaluate various options and quickly make recommendations.
- Must be self-motivated and able to meet multiple deadlines.
- Must be able to manage multiple projects in a fast-paced, deadline-driven environment.
- Highly organized.
- Attention to detail is a personal way of life.
- Ability to think creatively and strategically.
Responsibilities
- Develop and execute comprehensive marketing plans and programs, both short and long-term.
- Implement tactics outlined in yearly marketing plan.
- Pitch event ideas, promotions, and collaborations that reflect branding to increase engagement and awareness to local and feeder markets.
- Identify digital opportunities across all locations to improve performance.
- Research and present solutions to Director of Sales.
- Vet incoming opportunities from multiple sources and develop recommendations.
- Collaborate with operations team to develop unique promotions and events to drive location awareness and revenues.
- Plan and execute all social media and email marketing efforts, including an acquisition strategy for each channel and database management.
- Manage and implement website updates.
- Lead reporting efforts on all media spend, marketing efforts, and agency support to track success or identify areas for improvement.
- Maintain and analyze reporting documents to identify trends, what factors played into outcome, and pivot based on results.
- Research, analyze, and monitor various environmental factors to capitalize on market opportunities.
Benefits
- A free, well-balanced meal every shift
- Room discounts at Marcus Hotels & Resorts and Hilton worldwide properties
- Discounts at Marcus Hotels & Resorts restaurants, cafes, lounges, golfing, skiing and spa
- Discounted parking and bus pass program
- “Two for one” movie theatre coupons at Marcus Theatres
- Ability to grow your career, and transfer from one property to another
- Paid time off
- Medical, dental, and vision insurance
- Company-paid life insurance
- Employee assistance program
- 401k with employer match
- Early wage access
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
