Marketing Manager - Full Time - Petaluma Headquarters

FRIEDMANS HOME IMPROVEMENT•Petaluma, CA

1d•$106,814 - $131,435•Onsite

About The Position

Join Friedman’s, where our mission is to Deliver the Human Side of Home Improvement. Named a “Best Place to Work” and voted Sonoma County’s Best Home Improvement Store 16 years in a row, we’re built on a positive, team-oriented culture built on decades of trust and service. At Friedman’s Home Improvement, we strive to deliver the Human Side of Home Improvement. We are Born to Connect, Lead, Grow, Serve & Care. We are looking for a strategic and hands-on Marketing Manager who will be responsible for leading people along with the development and execution of integrated marketing initiatives across digital, retail, eCommerce, and brand channels while supporting the company’s evolving omnichannel marketing efforts. This strategic leader partners closely with Merchandising, Customer Experience, Store Operations, and creative teams to deliver customer-focused campaigns that support business objectives and drive engagement across channels. The ideal candidate brings a strong retail and eCommerce marketing background, understands creative production processes, has experience leading people and collaborating with Merchant teams. The Marketing Manager excels at improving marketing workflows and leveraging AI-enabled tools to support efficient campaign execution, collaboration, and operational effectiveness. At Friedman’s, you’re not just starting a job, you’re joining a team that leads, grows, and builds something bigger together. We offer bundled benefits, eligibility for a discretionary bonus, a generous Team Member discount and tuition reimbursement to support your career path.

Requirements

Bachelor’s Degree with a focus in marketing, communications, advertising, business, public relations or related field and/or equivalent work experience.
5-7 years of progressive marketing experience with strong emphasis in retail, eCommerce, and digital marketing environments, including at least 5 years of people management experience leading and developing high-performing teams.
Experience working in retail, home improvement, hardware, consumer goods, lifestyle, or other high-volume consumer-focused industries strongly preferred
Experience partnering closely with Merchandising and Merchant teams
Experience mentoring or managing creative and content-focused team members including designers, content strategists, digital marketers, or social media specialists
Proven experience building, mentoring, and developing teams with demonstrated success supporting career progression and growth for direct reports.
Strong leadership and people management skills with the ability to foster accountability, collaboration, and Team Member engagement.
Strong understanding of omnichannel retail marketing, customer acquisition, and eCommerce customer journeys
Knowledge of production processes including print, signage, photography, video, digital asset production, and creative operations
Familiarity with AI-enabled marketing workflows, automation platforms, and emerging digital marketing technologies
Strong understanding of digital marketing channels including email, social media, SEO, paid media, analytics, content marketing, and website merchandising
Possess analytical skills and strong experience interpreting campaign and customer performance data
Effective project management and time management skills that support deadline-driven deliverables in a fast-paced retail environment
Strong written and verbal communication, presentation, and cross-functional collaboration skills
Self-motivated contributor who works well independently and within a collaborative team environment
Ability to own and drive projects from concept through execution and optimization
Strategic, creative, and analytical thinker with strong organizational and leadership abilities
Detail-oriented and highly organized with the ability to manage multiple priorities simultaneously
Experience with marketing and project management platforms such as Google Analytics, Meta Ads, Monday.com, or similar tools
Demonstrated technical skills necessary to perform the essential functions of the role

Nice To Haves

Experience marketing for a regional or multi-location retail organization
Experience supporting seasonal retail planning and promotional campaign management
Familiarity with vendor-funded/co-op marketing programs
Understanding of DIY, home improvement, contractor, garden, paint, hardware, and/or building materials customer segments
Experience helping modernize or restructure marketing organizations in evolving digital environments

Responsibilities

Lead the planning and execution of integrated marketing campaigns across paid, owned, and earned channels including print, email, social media, web, digital advertising, SMS, and emerging platforms
Drive the company’s transition from traditional print-heavy marketing toward a modern omnichannel and digital-first approach
Partner closely with Merchant team to align campaigns with promotional calendars, seasonal priorities, customer demand, inventory opportunities, and revenue-driving initiatives
Develop and optimize content strategies that support both brand storytelling and revenue generation
Support website merchandising initiatives including promotional landing pages, category campaigns, featured collections, and seasonal product storytelling
Recap and analyze campaign performance including traffic, engagement, conversion, ROAS, and customer retention metrics; provide actionable recommendations that improve marketing performance
Collaborate cross functionally to leverage automation, segmentation, personalization, and AI-enabled marketing tools
Drive omnichannel marketing strategies that increase retail traffic, digital engagement, and eCommerce performance
Partner with Store Operations and Merchandising team to support promotions, retail events, seasonal campaigns, and localized marketing initiatives
Mentor internal creative talent including Graphic Designers and Digital Brand/Content Strategists while fostering a collaborative and accountable team culture
Lead, coach, and develop marketing team members by providing clear direction, performance feedback, professional development support, and opportunities for career growth.
Build and foster a high-performing, collaborative team environment focused on accountability, innovation, and continuous improvement.
Oversee creative intake, prioritization, approvals, workflow management, and production timelines to ensure projects are completed efficiently and on brand
Maintain strong understanding of production processes across digital, print, signage, photography, video, in-store collateral, and creative asset development
Improve creative operations through scalable systems, templates, documentation, asset management, and AI-assisted workflows
Manage relationships with external agencies, freelancers, printers, photographers, and creative production vendors
Own the integrated marketing calendar, aligning campaigns, promotions, merchandising priorities, and seasonal retail initiatives across channels
Manage marketing and creative project workflows to ensure efficient prioritization, execution, and on-time delivery of campaigns and assets
Ensure consistent brand standards and messaging across all customer-facing marketing and retail channels
Lead organizational and workflow improvements that support a scalable, modern marketing function
Leverage AI and automation tools to improve marketing efficiency, reporting, personalization, and creative operations
Foster a culture of innovation, adaptability, accountability, collaboration, and continuous improvement