Marketing Manager (PR26093)
About The Position
Develop, implement, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs). This role involves developing and implementing integrated marketing communication strategies, delivering effective marketing campaigns, content, and promotional activities, and proposing creative ideas for Company branding. The Marketing Manager will report on marketing performance, advise on branding objectives, consult business units, and manage advertising agencies for online and social media presence. They will also evaluate campaign effectiveness, collaborate with the Digital Marketing Specialist, create newsletter articles, manage vendor relationships, and provide cost information for budget planning. Additionally, the role includes identifying new vendors, executing promotional email campaigns, ensuring timely and accurate foreign language translations of marketing materials, and preparing press releases.
Requirements
- Bachelor’s degree in Business Studies, Marketing, Communications or a related field
- 5 years’ experience in marketing and marketing communications in a global B2B market
- Demonstrated successful working relationships with external clients and other internal and external contacts
- Demonstrated successful working relationships with clients, suppliers, and other internal and external contacts
- Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
- Demonstrated continuous improvement in areas of responsibility
- Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps
Nice To Haves
- 10 years’ marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, renewable energy systems, paper, or related general industries
- Demonstrated successful product marketing and brand management experience
- Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation
Responsibilities
- Develop and implement integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels
- Deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units
- Propose creative ideas related to Company branding activities and execute, as approved
- Report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations
- Advise parent and group companies to ensure that all activities follow parent company branding objectives
- Consult business units and manage advertising agency in the creation and maintenance of the Company’s online and social media presence
- Evaluate marketing campaign effectiveness through quantitative analysis of results
- Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites
- Create and deliver newsletter articles for publication and distribution
- Manage vendor relationships to maintain optimal cost where feasible
- Provide cost information and advice for marketing department budget planning
- Identify new marketing communications vendors and suppliers
- Execute and manage all company business unit promotional email campaigns
- Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule
- Prepare press releases for industry trade publications, as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
