Marketing Manager

Amcor•Oshkosh, WI

49d•Onsite

About The Position

As a Brand Marketing Manager, you will be the architect of our market leadership strategy—creating a roadmap that positions Amcor as the preferred partner in targeted vertical segments. Your mission: develop, articulate, and execute market segment strategies that drive revenue growth and profitability. You’ll collaborate closely with cross-functional teams—Sales, Pricing, Product Management, and R&D—to align priorities and deliver impactful go-to-market strategies. Leveraging Amcor’s global successes and innovation platforms, you’ll help establish our leadership in chosen segments.

Requirements

Bachelor’s degree.
Ability to motivate cross-functional teams and external partners toward shared goals.
Strong financial acumen for business planning and capital justification.
Proven expertise in marketing fundamentals: strategy development, segmentation, and product management.
Willingness to travel up to 20% domestically.

Nice To Haves

MBA.
Technical knowledge of flexible packaging.
Experience with new packaging materials, formats, and equipment.
Familiarity with pharmaceutical/medical industry marketing and product launches.
Understanding of sustainability principles, including life cycle analysis and carbon footprint.

Responsibilities

Analyze market trends, size, and competitive landscape to identify growth opportunities.
Own and drive the multi-generational product innovation pipeline aligned with segment strategy.
Conduct competitor assessments and monitor market dynamics.
Identify white spaces for new segments and customers.
Partner with Product Management and Pricing teams to execute value-driven actions that reduce cost and boost profitability.
Facilitate commercial efforts through Plant Profit teams.
Lead B2B and B2C insight programs to inform market entry and positioning strategies.
Drive initiatives such as focus groups, ethnographic studies, and Voice of Customer engagements.
Translate consumer trends into actionable packaging solutions.
Collaborate across Amcor business units to deliver unique value propositions as ONE Amcor.
Develop and implement go-to-market strategies for targeted segments.
Build strong relationships with key customers to deepen engagement.
Co-own product platform pipeline and roadmap with R&D.
Lead cross-functional strategic planning, including annual plans and stage-gate processes for market entry.
Support customers through new product launches, working collaboratively with internal teams and external partners.

Benefits

Medical, dental and vision plans
Flexible time off, starting at 80 hours paid time per year for full-time salaried employees
Company-paid holidays starting at 8 days per year and may vary by location
Wellbeing program & Employee Assistance Program
Health Savings Account/Flexible Spending Account
Life insurance, AD&D, short-term & long-term disability, and voluntary benefits
Paid Parental Leave
Retirement Savings Plan with company match
Tuition Reimbursement (dependent upon approval)
Discretionary annual bonus program (initial eligibility dependent upon hire date)