Marketing Manager

Gradall•New Philadelphia, OH

2d•Onsite

About The Position

Gradall Industries is seeking a Marketing Manager to develop and execute strategic marketing initiatives that support sales growth, strengthen brand positioning, and enhance customer engagement across all product lines. This role will lead the planning, development, and implementation of marketing programs including digital marketing, website management, product promotion, dealer support, technical publications, and communications. The Marketing Manager will also have leadership responsibility for the Publications/ Technical Writing Department, ensuring the development and maintenance of accurate, professional, and customer-focused technical and marketing materials. This position works cross-functionally with Sales, Product Management, Engineering, and external partners to support business objectives and promote the company’s products within the heavy equipment and construction industry.

Requirements

Strong understanding of marketing strategy, branding, digital marketing, demand generation, and customer engagement.
Experience in managing website platforms and digital marketing systems, preferably Zoho.
Ability to translate technical product information into clear, customer-focused messaging.
Excellent written and verbal communication skills.
Strong project management and organizational abilities.
Analytical mindset with experience using data to drive decisions.
Strong leadership and team development capabilities.
Ability to manage multiple projects in a fast-paced environment.
Proficiency in marketing, content management, and digital marketing tools, CRM systems, and Microsoft Office Suite.
Strong collaboration skills and ability to work cross-functionally.
Ability to work well under pressure to meet deadlines, able to manage stress in a constructive way.
Quality is a shared responsibility at Gradall. Employees are expected to be familiar with the company’s Quality Policy, actively support continuous improvement efforts, and understand how their work helps uphold our quality standards.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required.
5–8 years of progressive marketing experience, preferably in manufacturing, heavy equipment, or industrial sectors.
Prior supervisory or leadership experience.

Nice To Haves

Experience with website management, digital marketing platforms, and technical publications are strongly preferred.
Experience supporting dealer networks or B2B sales environments preferred.

Responsibilities

Develop and execute comprehensive marketing strategies aligned with company goals and sales objectives.
Lead annual marketing planning, including campaign development, budget management.
Identify market trends, customer needs, and competitive positioning to inform marketing direction and support business growth.
Support product launches and new product introductions with targeted marketing strategies.
Maintain full responsibility for company website design, functionality, content management, and ongoing improvements.
Manage digital marketing initiatives utilizing the Zoho platform, including email campaigns, customer engagement, lead generation, analytics, and marketing automation.
Monitor website and campaign performance metrics and recommend improvements based on data and customer engagement trends.
Ensure website content and digital communication accurately reflect company branding and product offerings.
Lead and oversee the Publications/ Technical Writing Department, including supervision and development of the technical writing staff.
Ensure accurate, professional, and timely development of technical publications, manuals, product documentation, and related materials.
Coordinate with Engineering, Product Management, and Sales to maintain accurate technical content and product information.
Establish priorities and workflows to support both customer and internal documentation needs.
Maintain and strengthen brand identity across all marketing and communication channels.
Oversee development and management of all collateral materials including brochures, product literature, presentations, videos, advertisements, promotional and technical content.
Ensure consistency in messaging, branding, and technical accuracy across all communications.
Manage public relations efforts, including press releases and industry communications.
Partner with Sales to develop tools and resources that support dealer networks and customer engagement.
Support dealer events, promotions, trade shows, and customer outreach initiatives.
Assist with development of sales presentations, product support materials, and customer-facing communications.
Plan and coordinate trade shows, industry events, and customer demonstrations. Must be able to travel as needed to fully support these events.
Manage event logistics, booth design, promotional materials, on-site execution, and marketing support activities.
Evaluate event effectiveness and return on investment.
Work closely with Sales, Engineering, Product Management and Operations to support promotion and communication initiatives.
Translate technical product information into customer-focused messaging and marketing content.
Coordinate with external vendors, agencies, and partners as needed.
Support pricing strategies, competitive analysis, and market positioning.
Track and analyze marketing campaign effectiveness, website traffic, lead generation, and customer engagement metrics.
Provide regular reporting and recommendations to leadership regarding marketing performance and opportunities for improvement.
Lead or support cross-functional initiatives that drive business growth.
Performs other related duties as assigned.