Marketing Manager

LSA Management•Charlotte, NC

About The Position

LSA is seeking a strategic and performance-oriented marketing leader to oversee portfolio marketing initiatives that drive qualified traffic, support lease-up success and strengthen brand performance across a diverse portfolio that includes conventional multifamily, mixed-income and senior housing communities. This role blends: property marketing strategy, digital performance oversight, lease-up planning, brand stewardship, resident engagement, innovation, and emerging marketing technology. The ideal candidate brings strong marketing instincts, data fluency, and appreciation for the nuances of serving diverse resident audiences, including affordable and senior communities.

Requirements

5–7+ years of experience in multifamily, real estate or performance-driven marketing.
Experience with lease-up or property launch marketing developing integrated marketing strategies tied to occupancy or revenue goals.
Working knowledge of digital advertising, campaign analytics and lead generation.
Experience managing agencies, vendors or cross-functional partners.
Microsoft, Canva, Adobe Creative Cloud.
Strong project management and communication skills.

Nice To Haves

Familiarity with mixed-income, affordable and/or senior housing marketing considerations.
Familiarity with PPC, retargeting, geofencing and digital demand generation.
Exposure to marketing automation, analytics platforms and emerging AI tools.
Understanding of Fair Housing-compliant communications and inclusive messaging.

Responsibilities

Develop portfolio-wide marketing strategies aligned with occupancy, leasing and revenue goals.
Create customized marketing plans for underperforming assets and new communities.
Advise leadership on positioning, customer behavior and competitive opportunities.
Support annual planning, budgets and advertising strategy.
Lead go-to-market strategies for new developments, acquisitions and repositionings.
Develop scalable lease-up playbooks and launch tools.
Oversee branding, signage, digital assets and pre-leasing communications.
Support traffic and absorption strategies from preleasing through stabilization.
Oversee performance of digital advertising including PPC, paid social, retargeting, ILS and localized digital campaigns.
Evaluate lead generation performance, campaign ROI and conversion opportunities.
Partner with agencies and vendors to optimize media strategy and technology tools.
Explore and apply emerging technologies, including AI-enabled tools and automation, to improve performance and efficiency.
Maintain brand standards across communities and corporate marketing.
Oversee digital presence, reputation management and social strategy.
Support storytelling, resident communications and engagement initiatives.
Identify opportunities for innovation in content, partnerships and resident experience.
Develop marketing approaches sensitive to the unique positioning, compliance considerations and resident journeys within mixed-income and senior housing communities.
Support outreach strategies tailored to diverse demographics, referral networks, waitlists and community-based partners.
Apply an understanding of accessibility, trust-building, inclusive messaging and mission-driven communications in support of these communities.
Ensure marketing strategies balance performance goals with resident-centered and community-focused priorities.