Marketing Manager – FMI

Focus on the Family•Colorado Springs, CO

1d•$72,904 - $87,153•Onsite

About The Position

The Marketing Manager – FMI position exists to support the development and execution of Focus on the Family’s marketing and communication efforts in support of the Focus Marriage Institute, specifically Hope Restored and Marriage Getaway, to maximize awareness, constituent engagement, inquiries, registrations, and long-term constituent value. This role exists to help execute strategic marketing initiatives through cross-functional collaboration, campaign coordination, audience engagement, content execution, reporting analysis, and operational marketing support. The position plays a key role in helping expand awareness, improve conversion performance, strengthen constituent communication, and support overall growth objectives as capacity expands across Focus on the Family Marriage Center locations.

Requirements

Bachelor’s degree in business, marketing, communications, or related discipline preferred
3–5 years of professional experience in marketing, communications, digital marketing, campaign coordination, or related field
Familiarity with website content management systems, email marketing platforms, social media tools, and reporting platforms
Proficiency with Microsoft Office platforms required
History of learning new software and systems quickly required
Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”
Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”
Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer
Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer
Engages in Christian ministry
Demonstrates behaviors aligned with FOF core values
Team-oriented, organized, results-oriented, self-motivated, and adaptable
Strong communicator with excellent collaboration and follow-through skills
Creative thinker with attention to detail and operational execution
Possesses a high degree of integrity and ethical behavior
Comfortable working in a fast-paced, highly collaborative environment with shifting priorities
Strong organizational and project management skills
Ability to manage multiple projects and deadlines simultaneously
Strong written and verbal communication skills
Data-aware mindset with ability to interpret campaign and reporting data
Ability to translate strategy into tactical execution
Comfortable working collaboratively across multiple departments
Strong attention to detail and follow-through
Ability to pivot quickly and adapt to changing ministry priorities
Ability to think strategically while executing tactically
Strong presentation and communication skills
Self-starter with a proactive and solutions-oriented mindset

Nice To Haves

Experience supporting multi-channel marketing campaigns preferred
Experience with Google Analytics, Tableau, Salesforce CRM, Salesforce Marketing Cloud, or similar platforms preferred
Understanding of Focus on the Family mission, philosophy, values, and objectives preferred
Experience working within a StoryBrand or audience-centered messaging framework preferred

Responsibilities

Knows and understands the target audience of Hope Restored and Marriage Getaway, including demographics, psychographics, lifestyles, preferences, needs, desires, and societal pressures
Develops understanding of married couples experiencing relational distress, crisis, disconnection, or communication breakdown
Assists in gathering and applying audience insights, campaign learnings, and marketplace trends to improve marketing effectiveness
Supports the implementation of audience-centric marketing strategies across paid, owned, earned, and organic channels
Helps identify opportunities for improved engagement, conversion, and constituent experience throughout the inquiry and registration journey
Partners closely with the Sr. Marketing Manager – FMI and internal ministry stakeholders to execute marketing initiatives and campaign deliverables
Collaborates cross-functionally with digital marketing, brand, creative, content, project management, registrar services, operations, events, and external vendors
Helps coordinate campaign timelines, creative requests, website updates, reporting needs, and communication initiatives
Supports alignment between marketing initiatives and Focus on the Family brand standards, ministry priorities, and audience needs
Maintains strong working relationships across departments to ensure projects move efficiently from concept through execution
Supports day-to-day marketing execution for Hope Restored and Marriage Getaway campaigns and initiatives
Assists in managing campaign execution across web, landing pages, email, social media, paid media, organic content, radio, referral partnerships, events, and other ministry communication channels
Coordinates marketing assets, campaign launches, timelines, approvals, and implementation details
Supports website optimization efforts, landing page initiatives, SEO-focused content development, and conversion-focused improvements
Assists with social media coordination, content scheduling, campaign trafficking, and promotional execution
Helps oversee marketing performance reporting related to inquiries, registrations, engagement, traffic, attribution, and campaign effectiveness
Works collaboratively with internal content owners to ensure messaging remains audience-centered, ministry-aligned, and conversion-aware
Supports vendor coordination and external partner communication as needed
Assists in executing marketing strategies focused on growing awareness, increasing inquiries, improving registrations, and supporting expanded ministry capacity
Supports reporting initiatives by helping track campaign performance, registrations, inquiries, conversion metrics, website analytics, and media performance
Helps prepare recurring updates, dashboards, summaries, and reports for leadership review
Participates in annual planning processes, campaign planning, budgeting coordination, and marketing calendar management
Helps maintain project organization, prioritization, and workflow coordination across multiple simultaneous initiatives
Clearly communicates project status, timelines, blockers, and opportunities to leadership and cross-functional teams
Performs other duties, including but not limited to duties as assigned, some of which may include the development and creation of copyrightable works (print, photography, film, voice work, music, visual arts, etc.) for distribution in any and all media and formats (such as television, radio, DVD, digital), all of which shall be for the benefit of Focus on the Family