Marketing Manager

Sales Engine•Wilmington, NC

26d•Remote

About The Position

Sales Engine helps HVAC, plumbing, roofing, landscaping, and other home service companies replace guesswork marketing with a revenue-goal-driven system: the Results First Method®. We don't run campaigns and hope. We build the math, set the targets, and operate the system that makes growth predictable for our clients. We're hiring Marketing Engineers — the people who sit at the center of that work for each client we serve. A Marketing Engineer is the quarterback of a home service business's growth. Not a campaign manager. Not a project manager. Not a customer service rep. A growth operator who can read a client's numbers, diagnose what's actually limiting growth, and guide the owner through the decisions that move revenue forward.

Requirements

Organized and disciplined. You manage a portfolio of clients without dropping balls, and you decide what's important rather than reacting to whoever emails loudest.
Emotionally intelligent. You can read when an owner needs reassurance, when they need a push, and when they need a difficult truth.
Analytical and commercially minded. ACoS, cost per lead, cost per customer, close rate, won revenue, Customer Acquisition Cost vs. allowable Customer Acquisition Cost — you think in these terms naturally and translate them into plain language for a non-marketer.
Marketing-fluent. You understand Google Ads, Meta Ads, local and organic SEO, websites, tracking, and attribution well enough to diagnose issues — even when you're not executing every channel yourself.
Calm under owner pressure. Home service owners are sharp, direct, and busy. You can hold a strategy conversation with someone running a multi-million-dollar company and have them leave feeling guided.
3–5 years of digital marketing experience, ideally with multi-client or agency exposure
Working knowledge of Google Ads and Meta Ads (you don't need to be a media buyer, but you need to be able to read a campaign)
Familiarity with CRMs and sales pipelines (GoHighLevel experience is a strong plus)
Comfort with spreadsheets and unit-economics thinking — revenue goals, close rates, Customer Acquisition Cost, cost per lead
Experience speaking directly with business owners, not just marketing managers

Nice To Haves

Sales experience is a plus, not a requirement

Responsibilities

Lead the monthly strategy conversation with the business owner — walking them through what's working, what's not, and what to do next
Record concise Loom updates that explain performance without drowning the client in dashboards
Translate the Results First plan — revenue goal, lead goal, target Customer Acquisition Cost, monthly marketing budget — into clear recommendations
Coordinate internal specialists running Google Ads, Meta Ads, SEO, and website work
Diagnose where the real bottleneck lives when results lag: traffic, lead quality, the sales process, attribution, capacity, close rate, or owner expectations
Hold the line on what matters and keep the client confident, calm, and aligned