Marketing Manager

Eurofins • Lancaster, PA

6h

About The Position

Eurofins PSS Insourcing has an exciting and rewarding opportunity for a Marketing Manager to join our team. We are searching for a marketing professional to take the lead in transforming our digital presence—driving growth, visibility, and engagement across global markets. The Marketing Manager will oversee driving digital innovation, the creation of robust content strategies and lead generation methods, and leading high-impact website transformation.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum 5 years of business-to-business professional services marketing experience
• Proficiency in marketing tools and platforms
• Proficient communication skills (both verbal and written)
• Experience developing social media campaigns generating leads
• Highly organized with excellent time management skills
• Creative mindset
• Ability to travel up to 25%

Nice To Haves

• Experience with and/or knowledge of an insourcing model and/or recruiting services
• Knowledge of and/or experience working in the life sciences industry
• Direct sales lead generation experience
• Knowledge of MS CRM

Responsibilities

• Own the end-to-end transition of our website and country sites
• Define site architecture, taxonomy, and content strategy
• Write and optimize SEO-driven web content and metadata
• Design and build pages in Umbraco CMS (v13)
• Manage redirects, analytics, and post-launch optimization
• Partner with global teams on campaign URL updates and site governance
• Support launch and hypercare phase troubleshooting
• Plan and execute integrated marketing campaigns (digital & traditional)
• Own content strategy across web, blogs, and social media
• Create compelling sales and promotional collateral
• Analyze campaign performance and optimize strategies
• Support conferences, trade shows, and brand promotions
• Work cross-functionally with global marketing and leadership teams
• Align campaigns with corporate branding and messaging
• Partner with country site owners to scale content internationally
• Contribute to a strong, consistent global brand identity for Eurofins PSS

Benefits

• Comprehensive medical coverage
• Dental options
• Vision options
• Life insurance
• Disability insurance
• 401(k) with company match
• Paid vacation
• Paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level