Marketing Manager

Banyan Software

About The Position

Banyan Software is seeking a Marketing Manager for Software Answers, a category leader in business management systems for the long-stay accommodation industry. Software Answers serves corporate housing, serviced apartment, and extended-stay operators across North America and Europe with platforms like Oscar, CodeOne, and res:harmonics. The Marketing Manager will be responsible for driving marketing programs from idea to execution, managing external resources, coordinating cross-functional workflows, and owning the content marketing program. This role requires hands-on experience with marketing automation platforms, CMS, social and email tools, and a background in supporting sales teams with collateral. A strong plus would be experience with multi-region marketing programs and a background in vertical SaaS, hospitality tech, or property management software. The ideal candidate is a self-starter, outcomes-driven, and has a builder mentality, with a strong interest in leveraging AI tools to accelerate execution and improve output quality.

Requirements

3-5 years in B2B marketing with a track record of driving programs from idea to execution
Experience managing external resources and coordinating cross-functional workflows to deliver marketing output at pace
Ownership of a content marketing program: ideation, calendar management, briefing, and performance tracking
Hands-on with HubSpot (or a comparable marketing automation platform), a CMS, and social and email tools
A history of working alongside sales teams to ensure they have the collateral and materials they need
Demonstrated use of AI tools to accelerate execution and improve output quality
Self-starter: you see what needs to happen and move on it without waiting to be directed
Go-getter: you hold the output -- and the people and resources behind it -- to a high standard and bring urgency to what you own
Hands-on: you are willing to roll up your sleeves and do the work. You do not manage from a distance -- you get in, you help, and you lead by example
Outcomes-driven: you care about results, not activity. You are not interested in random acts of marketing -- everything you do is tied to a commercial objective and measured against it
Orchestrator: you are most effective when coordinating and driving work through others rather than doing everything yourself
AI-forward and agent-curious: you reach for AI tools instinctively to move faster and produce sharper work -- and you are genuinely excited about the opportunity to build and deploy marketing agents that create real leverage
Operationally sharp: you are organized, consistent, and reliable -- the kind of person others count on to close the loop
Builder mentality: you are energized by creating structure and process where there isn't any, and you take pride in what you build
A good human and a true team player: you show up for your colleagues, communicate openly, share credit, and make the people around you better. Culture matters to you, and it shows.

Nice To Haves

Experience building or working with AI agents is a meaningful plus
Experience supporting multi-region or international marketing programs is a strong plus
Background in vertical SaaS, hospitality tech, property management software, or a similarly operational B2B industry is preferred