CVB Marketing Manager

City of Beaumont•Beaumont, TX

8d•Onsite

About The Position

Under the direction of the Marketing Director, the Marketing Manager develops, manages and implements marketing strategies that increase the visibility of visitors to Beaumont. The Marketing Manager will effectively create and distribute press releases, quarterly newsletters, blog content, manage social media and written content for websites, promotions and the Annual CVB Marketing Plan; designs and edits graphic materials for office and public use; captures and edits photos and video for marketing use; provides highly complex and responsible support to the Marketing Director; builds and implements innovative programs and marketing initiatives for both Tourism and Sales teams in efforts to grow and build visitation to the area. Assist with sales/marketing meeting request regarding website development, materials, content, placements and guide request. Maintain CRM partner database and extranet creating annual content and messaging strategy for community partners. Travel to promote Beaumont; assist and perform task with Marketing team for local events, trade shows, and travel showcases; manage Meet Beaumont marketing techniques and provides support to all CVB divisions. Performs other duties as required. Job description statements are intended to describe the general nature and level of work being performed by employees assigned to this job title. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.

Requirements

Knowledge of sales and public relations techniques and procedures.
Knowledge of leisure travel.
Knowledge of event planning and implementation.
Knowledge of office equipment and web designing, word processing and other software applications.
Knowledge of business English, spelling and basic math.
Ability to coordinate activities with hotel/motel and local tourist attraction personnel.
Ability to interact effectively with personnel involved in tourism activities, support services, other City employees, the public and the press.
Ability to communicate effectively orally and in writing.
Graduation from high school or equivalent.
Minimum college degree.

Nice To Haves

Ability to speak and write in Spanish.
Two (2) years’ experience in travel industry, public relations or destination sales for a CVB tour company or hotel.

Responsibilities

Develops, manages and implements marketing strategies to increase visitor visibility.
Creates and distributes press releases, quarterly newsletters, and blog content.
Manages social media and written content for websites, promotions, and the Annual CVB Marketing Plan.
Designs and edits graphic materials for office and public use.
Captures and edits photos and video for marketing use.
Provides support to the Marketing Director.
Builds and implements innovative programs and marketing initiatives for Tourism and Sales teams.
Assists with sales/marketing meeting requests regarding website development, materials, content, placements, and guide requests.
Maintains CRM partner database and extranet, creating annual content and messaging strategy for community partners.
Travels to promote Beaumont.
Assists and performs tasks with the Marketing team for local events, trade shows, and travel showcases.
Manages Meet Beaumont marketing techniques.
Provides support to all CVB divisions.