Marketing Manager

G10 Inc•Delavan, WI

13d•Onsite

About The Position

G10 Fulfillment is seeking a Marketing Manager to lead its brand and content direction, thought leadership, social media strategy, and mid-funnel content support. This role will own G10's brand voice and website content standards, direct the parent company's SEO and content team, and ensure all published content is specific to G10's unique value proposition in hazardous materials fulfillment, lithium battery shipping compliance, and integrated Amazon, D2C, and B2B execution. The Marketing Manager will also be responsible for developing and publishing thought leadership content, managing organic social media channels, organizing webinars, creating case studies, and developing gated lead magnets. Additionally, this role will own G10's strategy for visibility within AI answer engines. This position reports through the CRO and is a foundational hire in building out the marketing and go-to-market function.

Requirements

Eight or more years of B2B marketing experience, ideally in logistics, supply chain, industrial, or another complex, operationally heavy service category.
Direct, hands on experience with SEO and content strategy, including working with or managing an SEO team or agency.
Proven ability to write or closely edit executive level thought leadership content that carries founder or leadership conviction.
Experience running organic social programs across multiple platforms (LinkedIn plus at least one of TikTok, Instagram, or Reddit).
Comfort directing an external or parent company marketing team day to day, including giving specific, critical feedback on published work.
Strong written communication skills.
Demonstrated ownership of an LLM or generative engine optimization (GEO) strategy, or directly transferable experience getting a brand cited accurately and competitively inside AI answer engines like ChatGPT, Perplexity, and Gemini.

Nice To Haves

Experience marketing to a defined ICP in the $2 million to $5 million annual revenue range, or to owner operated and founder led manufacturers.
Familiarity with account based marketing concepts.
Prior experience operating without a large team or established playbook.

Responsibilities

Own G10's brand voice and website content standards across every marketing channel.
Direct the parent company's SEO and content team on a weekly basis against a locked list of ICP keywords and topics.
Review, edit, and publish bylined point of view content at least once a month for publication under an executive byline.
Feed the parent company's PR resource proprietary proof points to pitch at least one trade press story per quarter.
Own the organic social calendar and platform specific execution across LinkedIn, TikTok, Facebook, Instagram, Reddit, and YouTube.
Present, or line up a subject matter expert to present, at least one webinar a quarter with a follow-up offer.
Work with Customer Success to select and refresh three to five active reference customers across segments twice a year, and turn those relationships into case studies.
Write content for gated lead magnets and approve segment specific email nurture messaging.
Participate in the weekly Revenue Engine Meeting and the monthly business review, reporting on content published, campaign performance, and funnel activity by channel.
Own G10's strategy for how the company shows up inside AI answer engines such as ChatGPT, Perplexity, Gemini, and Copilot.