Marketing Manager, Amazon Grocery

Amazon • Austin, TX

1d • Onsite

About The Position

Amazon is seeking a customer-obsessed and motivated individual to join the Amazon Grocery Traffic Marketing Team. This role offers a unique opportunity to play a key part in high-visibility go-to-market initiatives, including new store openings, omni-channel growth campaigns, product launches, and strategic customer events. The Marketing Manager will be instrumental in driving rapid US omni-channel growth by managing owned and operated marketing channel campaigns across both online and physical grocery experiences. The goal is to drive highly qualified traffic to Amazon Grocery and Whole Foods Market offerings, and to develop strategies that enhance customer engagement, acquisition, and long-term loyalty. This marketing leader will be responsible for conceiving and proposing new marketing strategies and concepts, particularly those supporting key go-to-market priorities, and guiding projects through successful testing and scaled execution. The ideal candidate will demonstrate analytical acumen, operational excellence, program management, and creative skills, using data to inform creative decisions and channel strategies while balancing customer experience, business goals, and brand priorities. Experience with online and offline marketing, making data-driven decisions, and influencing others is essential. The role requires the ability to work at both a strategic level by generating innovative growth ideas and at a tactical level by managing campaigns, analyzing traffic data, and solving problems. Flexibility, organizational skills, and the ability to prioritize in a changing business environment are also key. The team culture is goal-oriented, collaborative, and results-driven, seeking an individual motivated by a fast-paced and entrepreneurial environment.

Requirements

• 2+ years of professional non-internship marketing experience
• 1+ years of Salesforce, Tableau, Vidyard, and Excel experience
• 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Ability to translate curiosity into bar raising experimentation and scalable growth opportunities
• Experience leading cross functional programs and influencing without direct authority
• Ability to manage multiple competing priorities and thrive in a fast paced, high growth environment
• Strong attention to detail and operational rigor
• Demonstrated willingness to roll up your sleeves and operate at all levels of execution
• Strong written and verbal communication skills with the ability to influence senior stakeholders

Nice To Haves

• Experience working with a major brand or entertainment company in project/production management
• Experience in e-commerce, start ups, advertising, commercial
• Experience using data visualization tools

Responsibilities

• Conceptualize, build, and execute email and onsite channel marketing plans across key go-to-market initiatives including new store openings, omni channel growth campaigns, product launches, and strategic customer events.
• Optimize owned marketing across competing high priority business initiatives while creating cohesive, customer centric, and brand aligned messaging across channels.
• Deeply understand and articulate the target customer; obsessively stay close to grocery trends, competitive dynamics, customer behaviors, and emerging business opportunities.
• Understand key traffic and demand drivers including impressions, reach, clicks, conversion, and attributed revenue. Measure, track, and optimize campaign performance against business goals while documenting learnings and sharing best practices across teams.
• Partner with stakeholders across Marketing, Creative, Product, and Analytics teams to derive critical insights from campaign and ranking engine data, and synthesize recommendations to improve customer engagement and business performance.
• Understand how to maximize the value of existing marketing tools, technologies, and operational mechanisms while continuously challenging the status quo and identifying opportunities to improve scale and efficiency.
• Lead and influence cross functional initiatives across multiple stakeholder groups, driving alignment and execution in ambiguous and fast moving environments.
• Balance strategic thinking with operational excellence, managing multiple competing priorities while maintaining a high bar for customer experience, quality, and business impact.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed