Marketing Manager

Perseus Group, Constellation Software

About The Position

POMS Corporation is a leading provider of Manufacturing Execution Systems (MES) tailored for the life sciences sector, including pharmaceuticals, biotechnology, cell and gene therapy, and medical devices. Our flagship product, POMSnet Aquila MES, is designed to enhance compliance, control, and execution within regulated Good Manufacturing Practice (GMP) facilities. With over 300 validated sites and more than 25,000 users globally, POMSnet Aquila is one of the most widely used MES solutions in life sciences. POMS is owned by Constellation Software – one of the fastest growing software companies in Canada. As the POMS Marketing Manager, you will own and execute POMS’ end-to-end marketing strategy – focused on driving pipeline growth, supporting customer expansion, and delivering measurable marketing impact. This is a highly hands-on role that offers strong visibility within the organization and a clear opportunity to expand scope over time, including building and scaling POMS’ marketing capabilities as the POMS business grows.

Requirements

4–7+ years of experience in B2B marketing, ideally in enterprise, vertical SaaS, or complex software environments.
Proven ability to execute campaigns hands-on, not just manage agencies or vendors.
Experience with ABM, email marketing, and digital demand generation.
Strong collaboration with Sales and Product teams.
Analytical mindset with experience tracking pipeline, attribution, and campaign performance.
Excellent written and verbal communication skills.
High ownership mindset and comfort operating independently in a lean environment.

Nice To Haves

Experience marketing manufacturing, MES, ERP, or industrial software.
Experience managing external vendors (web, SEO, design).
Familiarity with marketing automation and CRM platforms.
Experience running events, conferences, or field marketing programs.

Responsibilities

Design and execute account-based marketing (ABM) and email campaigns, including target account identification, message sequencing, personalization, execution, measurement, and continuous optimization.
Own and coordinate POMS’ presence at industry conferences (approximately 2–3 per year), including event planning, logistics, pre- and post-event campaigns, and lead follow-up alignment with Sales.
Manage and optimize the POMS website and SEO strategy in collaboration with external vendors.
Own and execute POMS’ social media strategy, including approximately two posts per week and the development of thought leadership content (roughly one article every two months).
Develop and maintain sales and marketing collateral such as case studies, solution overviews, and industry-specific messaging.
Plan and execute a monthly customer webinar series to drive product adoption, engagement, and retention.
Lead and coordinate POMS CON (our customer conference), including agenda development, speaker coordination, and cross-functional alignment.
Partner with Sales and Customer Success on expansion campaigns, adoption initiatives, and upsell programs.
Support go-to-market execution for new enhancements, modules, and products.
Develop and refine core messaging, positioning, and value propositions for POMS offerings.
Ensure consistency of messaging across all channels and customer touchpoints.
Conduct lightweight, competitive and market analysis to inform campaign design and messaging.
Track and report on campaign performance, pipeline contribution, ROI, and conversion metrics.
Continuously optimize programs based on performance data and qualitative feedback.
Take end-to-end ownership of marketing initiatives, from planning through execution, measurement, and refinement.