Marketing Manager Run Specialty

New Balance•Boston, MA

13d•Hybrid

About The Position

Own and lead all aspects of marketing strategy, planning, and execution to engage New Balance consumers in partnership with priority Run Specialty accounts, including Fleet Feet, Road Runner Sports, Running Warehouse, Marathon Sports, and other strategic retail partners. Develop and deliver integrated marketing programs that drive meaningful consumer connections, elevate brand presence, and support business growth across digital, in-store, and community touchpoints within each retailer's ecosystem.

Requirements

Bachelor's degree (or equivalent) with 5-8 years of marketing experience
Proficient in Microsoft Office and marketing platforms
Flexibility to travel as needed
Strategic marketer with strong project management skills
Capable of leading complex initiatives and collaborating effectively across cross-functional teams
Proven experience leading projects, managing multiple priorities, developing creative briefs, and driving marketing content from concept through execution
Strong verbal and written communication skills, with the ability to build relationships and influence stakeholders internally and externally
Deep understanding of running culture, specialty retail, and consumer marketing
Demonstrated success executing community activations, race partnerships, and product launch campaigns that drive engagement, traffic, and sell-through

Nice To Haves

Experience in sporting goods, athletic footwear/apparel, or related industries preferred

Responsibilities

Develop and execute annual and seasonal marketing plans for key Run Specialty accounts across digital, retail media, CRM, and in-store channels to drive brand awareness, consideration, and conversion.
Lead impactful consumer activations, including race partnerships, community events, wear-testing programs, and product launch experiences that strengthen brand engagement and credibility.
Serve as the primary marketing lead for key Run Specialty partners, managing retailer relationships, customized marketing programs, performance measurement, and budget oversight from sell-in through sell-through.
Collaborate cross-functionally with Global, Regional, Category, and Sports Marketing teams, as well as external agencies, to deliver aligned, premium marketing execution and content creation.
Leverage consumer, community, and retailer insights to identify growth opportunities, optimize marketing strategies, and elevate the New Balance brand within the running specialty channel.