Marketing Manager

BakerHostetler Career•New York, NY

34d•Onsite

About The Position

The Marketing Manager will support relevant practice teams’ marketing efforts as outlined in their strategic plans. This includes organizing monthly team meetings and working with team leaders to identify and pursue client opportunities and reputation building activities to enhance team profitability. The role requires maintaining a strong knowledge of the legal market and the firm's litigation capabilities nationwide to maximize marketing initiative effectiveness. Key responsibilities include managing RFP/proposal responses and pitch meeting preparations, collaborating on website content, brochures, and other marketing collateral, and planning/executing client events such as webinars and conferences. The Marketing Manager will also work closely with Public Relations and Communications teams to leverage media opportunities, publish client alerts, and support firm blogs. Additionally, the role involves preparing Chambers and Legal 500 submissions, tracking practice and service activity for the experience database, supporting the integration of lateral attorneys, and conducting research on client development targets. The position requires contributing to monthly client development activity reports, providing excellent customer service to lawyers and staff, and assisting the Litigation Group Chair and Director of Business Development with group-wide projects. Other duties as requested and assigned.

Requirements

Bachelor’s degree in Business, Marketing or related field with 6-8 years of experience in professional services marketing.
Law firm litigation experience working with Antitrust, Securities Litigation and/or White Collar practices highly desirable.
Demonstrated proficiency in Microsoft Office Suite including Word, Outlook, Excel, and PowerPoint.
Proven aptitude to learn new software applications.
Extremely high levels of attention to detail, as well as strong legal writing and proofreading skills.
Excellent organizational and planning skills with the ability to manage major projects, multi-task and effectively prioritize.
Must be comfortable managing tight deadlines without compromising work quality and working in a fast-paced environment for clients who have a wide variety of personalities and work styles.
This role requires individualized client service for the partners and must be proactive – not reactive – by bringing and implementing ideas that can yield a strategic impact.
Strong analytical and communication skills both oral and written.
Ability to speak effectively and respond to inquiries from all levels of clients and professional and support staff.
Interpersonal communication skills necessary to maintain effective relationships with partners, attorneys, clients and staff, and to exhibit a high degree of responsiveness, diplomacy and professionalism in these interactions.

Nice To Haves

Law firm litigation experience working with Antitrust, Securities Litigation and/or White Collar practices highly desirable.

Responsibilities

Support relevant practice teams’ marketing efforts as outlined in their strategic plans, including organizing monthly team meetings and working with team leaders to identify and pursue client opportunities and reputation building activities that will make the teams more profitable.
Maintain a strong knowledge of the legal market and the litigation capabilities of the firm nationwide, applying this knowledge to maximize the effectiveness of marketing initiatives.
Manage relevant RFP/proposal responses and pitch meeting preparations, including: gathering and analyzing existing materials, providing competitive intelligence in conjunction with the research team, identifying and gathering firmwide human resources and financial information, liaising with attorneys to write new content, managing proofreading, gaining final department and lawyer approvals, and coordinating the printing and timely delivery of materials.
Collaborate with the practice team leaders, other partners, and marketing department personnel to create, maintain and update accurate and effective website content, brochures, practice profiles, announcements, Proposal Database information and other marketing collateral for the assigned practice teams.
Plan and execute relevant practice team client events such as webinars, conferences, speaking engagements, memberships, sponsorships and other events. This includes: vetting opportunities, establishing and managing budget, site selection, development of invitations and management of invitation lists, managing ad production, event logistics, site set-up, CLE planning and post event follow-up.
Work closely with the Public Relations and Communications teams to identify and leverage media opportunities, publish effective and timely client alerts, and support firm blogs.
Liaise with the Communications Team to prepare Chambers, Legal 500 and other submissions to rankings and directories contributing to established team goals and objectives.
Track numerous areas of practice and service activity, including but not limited to collection of matter summaries for use in the department’s experience database and various directory reporting efforts.
Support the integration of lateral attorneys, including bio creation and posting, firm photo, press release and intranet story, announcements, community involvement database, business development planning, and contacts integration.
Stay abreast of news about client development targets in order to suggest opportunities and approaches for client expansion or market penetration. In tandem with the Competitive Intelligence team, conduct research on such targets as needed.
Contribute to monthly client development activity reports.
Respond to requests and questions from lawyers, administrative staff, and vendors; provide excellent customer service; and follow-through on requests to ensure needs are met.
Assist the Litigation Group Chair and Director of Business Development where needed with Litigation group-wide practice development projects and initiatives.
Other duties as requested and assigned.