Marketing Manager, COTALAND
About The Position
Circuit of The Americas (COTA) is a 365-entertainment destination for world-class events located in Austin, TX, featuring Formula 1 US Grand Prix, NASCAR, MotoGP, and over 30 headline concerts annually at the Germania Insurance Amphitheater. COTALAND is an amusement park within COTA with over 30 attractions and experiences, including first-of-their-kind roller coasters. COTALAND is seeking a highly driven, execution-focused Marketing Manager to lead the day-to-day marketing for Austin’s newest amusement park. This role blends traditional theme park marketing with high-energy, real-time, in-venue marketing execution. The ideal candidate thrives in fast-paced environments, can create demand both before and during the guest experience, and knows how to convert moments into content and content into revenue. The Marketing Manager will be crucial in bringing the COTALAND brand to life across digital channels, in-park activations, and real-time guest engagement. This is not a traditional theme park marketing role; marketing at COTALAND continues inside the park daily, building a brand that combines theme park scale with live entertainment energy and execution. This role offers an opportunity to apply a live events mindset at a larger scale, helping to build a real-time marketing engine, a daily content machine, a dynamic in-park experience, and a brand that becomes a top attraction in Texas.
Requirements
- Minimum 3 years of experience in marketing, theme parks, hospitality, entertainment, or live events
- Experience working in fast paced, high volume environments
- Strong understanding of content creation, social media trends, and digital marketing
- Ability to think both strategically and execute at a high-level day to day
- Comfortable working nights, weekends, and during major events when needed
- Highly organized with strong communication and cross functional collaboration skills
- Self-starter with a bias toward action and problem solving
Nice To Haves
- Basic design or content creation skills (Canva, Adobe Creative Suite)
- Knowledge of regional tourism trends and local media outlets
- Event planning and partnership marketing experience
- Intermediate to advanced presentation development (PowerPoint)
Responsibilities
- Support the development and execution of seasonal campaigns, ticket sales initiatives, and park wide promotions
- Coordinate marketing rollouts for rides, attractions, food and beverage, and entertainment offerings
- Assist in driving attendance during peak and off-peak periods through targeted campaigns
- Work cross functionally with operations, ticketing, and partnerships to align messaging and timing
- Own in park marketing presence including signage, digital screens, announcements, and live activations
- Identify opportunities to enhance the guest experience through real time engagement and upsell moments
- Collaborate with operations to create “moment driven” programming that increases energy inside the park
- Execute and optimize on site promotions, special events, and brand moments
- Lead day to day content capture strategy including photo, video, and short form content
- Identify real time content opportunities happening inside the park and deploy quickly
- Work closely with internal and external creators to produce high-volume, high-quality content
- Manage social media calendars with a focus on consistency, relevance, and performance
- Identify, onboard, and manage influencers and content creators aligned with the COTALAND brand
- Coordinate park visits, content capture, and posting schedules
- Ensure brand alignment while maximizing reach and engagement
- Support marketing for special events, park takeovers, and seasonal activations
- Bring a results driven mindset to programming including pacing, energy, and guest flow
- Assist in developing unique experiences that drive repeat visitation and word of mouth
- Track campaign performance across digital, social, and in park initiatives
- Use data and guest behavior insights to optimize campaigns and activations
- Continuously test new ideas, formats, and tactics to improve results
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
