Director, Theme Park Marketing, COTALAND

CIRCUIT OF THE AMERICAS LLC•Austin, TX

4h•Onsite

About The Position

Circuit of The Americas (COTA) is a 365-entertainment destination for world-class events located in Austin, TX. COTALAND is an amusement park with over 30 attractions and experiences, including first-of-their-kind roller coasters. The Director of Theme Park Marketing, COTALAND is responsible for leading the execution, optimization, and day-to-day management of marketing efforts that drive attendance, revenue, and guest engagement. This role translates the broader marketing vision into high-performing campaigns, in-park experiences, and content initiatives. The Director will oversee campaign rollout across all channels, manage internal and external teams, and ensure marketing efforts are aligned, on-brand, and delivering measurable results. This is a hands-on leadership role for someone who thrives in a fast-paced, always-on environment and understands how to market both a destination and an experience.

Requirements

7+ years of experience in marketing, preferably within theme parks, attractions, hospitality, or live entertainment
3+ years of experience managing teams and/or leading cross-functional marketing initiatives
Proven ability to execute high-impact, multi-channel campaigns in a fast-paced environment
Strong understanding of digital marketing, content strategy, and performance analytics
Experience working with budgets, agencies, and external partners
Ability to balance creative thinking with data-driven decision making
Exceptional organizational, communication, and project management skills

Nice To Haves

Basic design or content creation skills (Canva, Adobe Creative Suite)
Knowledge of regional tourism trends and local media outlets
Event planning and partnership marketing experience
Intermediate to advanced presentation development (PowerPoint)

Responsibilities

Lead the day-to-day execution of integrated marketing campaigns across digital, social, paid media, PR, and on-site activations
Oversee the rollout of campaigns supporting ride launches, seasonal events, ticket products, and park experiences
Ensure all marketing initiatives are delivered on time, on brand, and aligned with overall business objectives
Manage campaign calendars, asset pipelines, and cross-functional coordination with internal teams and partners
Partner with operations and entertainment teams to bring marketing to life inside the park through signage, moments, and guest-facing touchpoints
Develop and execute content-driven experiences that enhance the guest journey and drive shareability
Oversee on-site activations, promotions, and special event marketing that create energy and repeat visitation
Lead the development and execution of always-on content strategies across social, video, and digital platforms
Ensure a consistent, high-quality brand presence across all channels, with a strong focus on family-friendly, high-energy storytelling
Collaborate with creative teams and partners to produce compelling content that drives awareness and engagement
Manage and track assigned marketing budgets, ensuring efficient allocation across campaigns and channels
Monitor campaign performance and optimize based on data, insights, and ROI metrics
Work closely with agency partners and internal stakeholders to adjust spend and strategy based on performance
Lead and mentor a growing marketing team, ensuring strong execution and accountability
Serve as the primary day-to-day point of contact for agency partners, vendors, and internal departments
Collaborate with ticketing, operations, group sales, and partnerships teams to support revenue-driving initiatives