Director, Theme Park Marketing, COTALAND
About The Position
Circuit of The Americas (COTA) is a 365-entertainment destination in Austin, TX, known for world-class events like Formula 1 US Grand Prix, NASCAR, MotoGP, and over 30 Live Nation concerts annually. COTALAND, an amusement park with over 30 attractions and roller coasters, is part of this destination. The Director of Theme Park Marketing for COTALAND is responsible for leading the execution, optimization, and daily management of marketing efforts to drive attendance, revenue, and guest engagement. This role involves translating the broader marketing vision into high-performing campaigns, in-park experiences, and content initiatives. The Director will oversee campaign rollout across all channels, manage internal and external teams, and ensure marketing efforts are aligned with the brand and deliver measurable results. This is a hands-on leadership position suited for someone who thrives in a fast-paced, always-on environment and understands how to market both a destination and an experience.
Requirements
- 7+ years of experience in marketing, preferably within theme parks, attractions, hospitality, or live entertainment
- 3+ years of experience managing teams and/or leading cross-functional marketing initiatives
- Proven ability to execute high-impact, multi-channel campaigns in a fast-paced environment
- Strong understanding of digital marketing, content strategy, and performance analytics
- Experience working with budgets, agencies, and external partners
- Ability to balance creative thinking with data-driven decision making
- Exceptional organizational, communication, and project management skills
Nice To Haves
- Basic design or content creation skills (Canva, Adobe Creative Suite)
- Knowledge of regional tourism trends and local media outlets
- Event planning and partnership marketing experience
- Intermediate to advanced presentation development (PowerPoint)
Responsibilities
- Lead the day-to-day execution of integrated marketing campaigns across digital, social, paid media, PR, and on-site activations
- Oversee the rollout of campaigns supporting ride launches, seasonal events, ticket products, and park experiences
- Ensure all marketing initiatives are delivered on time, on brand, and aligned with overall business objectives
- Manage campaign calendars, asset pipelines, and cross-functional coordination with internal teams and partners
- Partner with operations and entertainment teams to bring marketing to life inside the park through signage, moments, and guest-facing touchpoints
- Develop and execute content-driven experiences that enhance the guest journey and drive shareability
- Oversee on-site activations, promotions, and special event marketing that create energy and repeat visitation
- Lead the development and execution of always-on content strategies across social, video, and digital platforms
- Ensure a consistent, high-quality brand presence across all channels, with a strong focus on family-friendly, high-energy storytelling
- Collaborate with creative teams and partners to produce compelling content that drives awareness and engagement
- Manage and track assigned marketing budgets, ensuring efficient allocation across campaigns and channels
- Monitor campaign performance and optimize based on data, insights, and ROI metrics
- Work closely with agency partners and internal stakeholders to adjust spend and strategy based on performance
- Lead and mentor a growing marketing team, ensuring strong execution and accountability
- Serve as the primary day-to-day point of contact for agency partners, vendors, and internal departments
- Collaborate with ticketing, operations, group sales, and partnerships teams to support revenue-driving initiatives
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
