Marketing Manager, COTALAND

CIRCUIT OF THE AMERICAS LLC•Austin, TX

just now•Onsite

About The Position

Circuit of The Americas (COTA) is a 365-entertainment destination for world-class events located in Austin, TX, featuring Formula 1 US Grand Prix, NASCAR, MotoGP, and over 30 headline concerts annually. COTALAND is an amusement park within COTA with over 30 attractions and experiences, including first-of-their-kind roller coasters. COTALAND is seeking a highly driven, execution-focused Marketing Manager to lead the day-to-day marketing engine of Austin’s newest amusement park. This role blends traditional theme park marketing with high-energy, real-time, in-venue marketing execution. The ideal candidate thrives in fast-paced environments, understands how to create demand both before and during the guest experience, and can transform moments into content and content into revenue. This position is crucial for bringing the COTALAND brand to life across digital channels, in-park activations, and real-time guest engagement. This is not a traditional theme park marketing role; marketing at COTALAND extends inside the park daily, combining the scale of a theme park with the energy and execution of live entertainment. The successful candidate will help build a real-time marketing engine, a daily content machine, an alive and dynamic in-park experience, and establish COTALAND as a highly talked-about attraction in Texas.

Requirements

Minimum 3 years of experience in marketing, theme parks, hospitality, entertainment, or live events
Experience working in fast paced, high volume environments
Strong understanding of content creation, social media trends, and digital marketing
Ability to think both strategically and execute at a high-level day to day
Comfortable working nights, weekends, and during major events when needed
Highly organized with strong communication and cross functional collaboration skills
Self-starter with a bias toward action and problem solving

Nice To Haves

Basic design or content creation skills (Canva, Adobe Creative Suite)
Knowledge of regional tourism trends and local media outlets
Event planning and partnership marketing experience
Intermediate to advanced presentation development (PowerPoint)

Responsibilities

Support the development and execution of seasonal campaigns, ticket sales initiatives, and park wide promotions
Coordinate marketing rollouts for rides, attractions, food and beverage, and entertainment offerings
Assist in driving attendance during peak and off-peak periods through targeted campaigns
Work cross functionally with operations, ticketing, and partnerships to align messaging and timing
Own in park marketing presence including signage, digital screens, announcements, and live activations
Identify opportunities to enhance the guest experience through real time engagement and upsell moments
Collaborate with operations to create “moment driven” programming that increases energy inside the park
Execute and optimize on site promotions, special events, and brand moments
Lead day to day content capture strategy including photo, video, and short form content
Identify real time content opportunities happening inside the park and deploy quickly
Work closely with internal and external creators to produce high-volume, high-quality content
Manage social media calendars with a focus on consistency, relevance, and performance
Identify, onboard, and manage influencers and content creators aligned with the COTALAND brand
Coordinate park visits, content capture, and posting schedules
Ensure brand alignment while maximizing reach and engagement
Support marketing for special events, park takeovers, and seasonal activations
Bring a results driven mindset to programming including pacing, energy, and guest flow
Assist in developing unique experiences that drive repeat visitation and word of mouth
Track campaign performance across digital, social, and in park initiatives
Use data and guest behavior insights to optimize campaigns and activations
Continuously test new ideas, formats, and tactics to improve results