Marketing Manager

Theobald Software GmbH•Seattle, WA

7d•Hybrid

About The Position

Theobald Software is a global leader in SAP integration solutions, helping over 1,700 organizations worldwide connect their enterprise solutions with business-critical data and processes in their SAP systems. For continued growth in the Americas region, we are looking for a Marketing Manager to help increase inbound leads and drive field marketing initiatives. You will join a dynamic team that values customer focus, innovation, teamwork, work/life balance, individual creativity and responsibility. This is a career-defining opportunity to work with some of the largest global companies in an international and growing market. We offer a flexible work schedule and a competitive benefits package. Our office is located in downtown Seattle.

Requirements

Bachelor’s degree
3+ years of experience in B2B marketing, in the enterprise software industry
A demonstrable pipeline track record. Ability to discuss campaigns, costs, and results.
Deep dive experiences with US specific lead generation campaigns
Understanding of/experience in partner GTM campaign planning and collaboration
Hands-on fluency with marketing automation and CRM Hubspot & Microsoft Dynamics 365.
Flexibility to work with global marketing team in different time zones
Collaboration skills to work within a global team.
Ability to travel to events and HQ in Germany

Responsibilities

Own the US pipeline generation, planning the mix of inbound and outbound campaigns and channels with Sales to hit the target.
Manage the US marketing budget against the target.
Develop and execute campaigns built for the US market and bring US-specific input into global campaigns before they launch.
Nurture leads in collaboration with the sales team, ensuring smooth customer engagement throughout the sales funnel.
Create content for various communication channels while monitoring and analyzing key performance indicators to optimize strategies.
Own events, including webinars (10-12 per year) and trade shows, shaping topics, driving registration and attendance, and owning the follow-up.
Work with Partner Management on joint GTM campaigns with strategic partners, using co-marketing assets and available marketing funds to generate partner-sourced pipeline.
Ensure alignment with the EMEA Marketing team and adapt initiatives for the Americas market.
Represent the Americas perspective inside the global marketing team, flagging where regional needs diverge and ensuring they're reflected in centrally built initiatives.