Marketing Manager

Schweid & Sons • East Rutherford, NJ

40d • $110,000 - $125,000 • Onsite

About The Position

Schweid & Sons is a family-owned and operated premium ground beef company with a proud heritage spanning four generations. We supply top-quality beef to Retail, Foodservice, and National Account customers across the U.S. and are committed to quality, customer service, and innovation in protein manufacturing.

We are looking for: A food CPG Marketing Manager who’s ready to execute against the strategy behind a premium brand consumers love. If you have 5+ years of food CPG experience, a passion for building brands, and a data-first approach to marketing execution, we want to hear from you. This role is for a results-driven Marketer who thrives at the intersection of brand and product, translating new and core product ideas into compelling go-to-market execution.

Requirements

• Bachelor’s Degree in Marketing, Business, or related field (MBA preferred).
• 5+ years of food CPG marketing experience (innovation or brand management) a must
• Hands on experience with pulling and analyzing data such as: Circana, NielsenIQ, Numerator, SPINS, customer POS data, loyalty card data, menu data, consumer panels, or other syndicated/customer data platforms.
• Proven ability to execute marketing campaigns across consumer-facing channels.
• Skilled at managing agencies, budgets, and creative development.
• Experience with commonly used business systems and software

Nice To Haves

• Passionate about food and the power of storytelling to connect with consumers.
• Insatiably curious about data, with a knack for spotting the story behind the numbers
• Highly collaborative, with strong communication and presentation skills.
• Organized and detail-oriented, able to juggle multiple projects with accuracy and follow-through.

Responsibilities

• Lead Marketing-driven consumer insight development by commissioning and managing research that uncovers attitudes, usage, purchase behavior, eating occasions, product preferences and unmet needs to inform brand positioning, messaging and go-to-market strategies.
• Continuously monitor key consumer trends across protein, beef, chicken, premium meat, convenience, health and wellness, flavor, ready-to-cook, value-added proteins, foodservice, retail, and fresh perimeter categories.
• Translate data into actionable Marketing insights by leveraging consumer, category, and competitive intel (including Circana and panel data) to shape brand narratives, communications, packaging claims, and sales materials.
• Define and track Marketing KPIs and success metrics for marketing initiatives (brand awareness, trial, repeat, penetration) and monitor post-launch consumer panel data to spot shifts, opportunities, and refine audience targeting.
• Execute brand narrative, messaging architecture and visual identity for new launches and core offerings across Retail and Foodservice, ensuring consistency with overall brand strategy and strong, consumer-relevant storytelling.
• Partner with Innovation on product naming and claims development, providing consumer, category and brand input to ensure outputs are differentiated and aligned with brand positioning.
• Own packaging optimization, creation and execution across the entire Schweid & Sons portfolio including positioning, on-pack messaging, copy updates and consumer validation. Work with internal designers and external agencies to manage approvals and timelines.
• Manage the Marketing Budget with accountability and precision, ensuring efficient allocation of resources for owned line items.
• Execute go-to-market activation for total brand by developing and deploying campaign assets, messaging and consumer-facing touchpoints that drive awareness and trial.
• Serve as the primary liaison between Marketing and Innovation to support the successful commercialization of new products, ensuring Marketing plans accurately reflect product positioning and consumer benefits.
• Execute digital paid media programs by delivering consumer-facing messaging and assets that drive awareness, reinforce brand positioning, and effectively reach target audiences grounded in consumer insights.
• Develop internal product briefs based on consumer trends and competitive benchmarking to equip channel owners with clear positioning, key benefits, and portfolio context.
• Execute Marketing plans aligned to Annual Operating Plan priorities, supporting campaign rollout through detailed activation planning and ensuring delivery against department and company goals.
• Own the end-to-end creative campaign development process from brief through final delivery. Craft strong, insight-led briefs and provide clear, strategic feedback that elevates creative impact across channels for the brand and new product launches.
• Manage agency relationships and performance including scopes, budgets, and SOWs to ensure partners deliver high-quality work on time, on budget and against defined Marketing objectives and KPIs.

Benefits

• The expected compensation for this role is $110,000- $125,000 per year, depending on experience and qualifications. Final compensation will be discussed during the interview process.
• Bonus Program: This position is bonus incentive eligible.
• Time Off: PTO, Safe & Sick Time, and Paid Holidays.
• Health Benefits: Medical, vision, dental, HRA and voluntary disability benefits.
• Financial Benefits: 401(k) + employer match and life insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level