Marketing Manager

Crescent Careers • Horseshoe Bay, TX

2d

About The Position

Horseshoe Bay Resort is seeking a strategic and creative Marketing Manager to shape the resort’s brand narrative and drive engagement across one of Texas’ premier luxury destinations. This role leads integrated marketing and public relations efforts, executes multi-channel campaigns, and partners cross-functionally to support revenue growth, brand visibility, and exceptional guest experiences.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred
• 3–5 years of progressive marketing or public relations experience, preferably in hospitality, lifestyle, or agency environments
• Strong writing, editing, and storytelling skills with attention to brand voice and detail
• Proven experience executing integrated campaigns across digital, media, and live events
• Strong project management and organizational skills in a fast-paced environment
• Proficiency in Microsoft Office

Nice To Haves

• experience with Adobe Creative Suite and social platforms (Meta, TikTok, LinkedIn) preferred
• Passion for hospitality, travel, or destination marketing

Responsibilities

• Develop and execute integrated, full-funnel marketing campaigns across digital, traditional, and on-property channels
• Lead brand initiatives, including new amenity launches and seasonal promotions
• Manage campaign lifecycle from strategy and creative direction to launch and performance analysis
• Oversee public relations efforts, including press releases, media outreach, and influencer partnerships
• Maintain consistent brand voice across all communications and platforms
• Build relationships with media partners to enhance brand visibility
• Manage the resort’s digital ecosystem, including website, social media, email marketing, and OTA channels
• Partner on content creation, including photo shoots, video production, and storytelling initiatives
• Ensure brand consistency and optimization across all digital touchpoints
• Plan and execute on-property activations, events, and brand collaborations
• Work cross-functionally with resort teams to deliver high-impact guest experiences
• Support large-scale events and experiential campaigns
• Manage the marketing calendar and prioritize multiple campaigns simultaneously
• Oversee creative asset production and external vendor relationships
• Collaborate closely with Revenue Management to align campaigns with business goals

Benefits

• Medical, Dental, and Vision Insurance
• Short- and Long-Term Disability Coverage
• Major Illness and Accident Insurance
• Associate Relief Fund access
• 401(k) with employer match
• Competitive salary with regular reviews
• Paid vacation and holidays
• Subsidized associate housing and shuttle transportation
• Weekly meal subsidies and dining/retail discounts
• Access to resort amenities, including golf (based on availability)
• Discounted rates at Crescent Hotels & Resorts properties nationwide

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level