Marketing Manager

Viridian Staffing•Las Vegas, NV

5d•$55,000 - $60,000•Onsite

About The Position

Viridian Staffing's Client is looking for Marketing Managers for a rapidly growing cannabis hardware company in Las Vegas, Nevada, covering the Americas, Middle East and European markets. As the Marketing Manager, you will develop and execute marketing strategies and plans for a fast-paced cannabis hardware company. You will get the opportunity to develop comprehensive marketing strategies, leading the development of brand positioning, messaging, while driving the creative direction to ensure alignment with the company values. You will bring your ability to analyze market trends, customer insights, and the competitive landscape to identify opportunities and inform market strategies. You're known for your ability to work closely with product development teams in the launching of new products. In this role, you will also develop and lead a high-performing marketing team, providing mentorship and support for your team's success.

Requirements

At least 2+ years of marketing experience in the cannabis or manufacturing industry.
Experience establishing marketing and sales strategies for a licensed cannabis or manufacturing company.
Work experience includes a breadth of marketing projects in web, print, packaging, product design, promotions, social media, marketing collateral, retail displays, trade show materials, billboards and/or advertising.
Experience overseeing marketing budgets.
Experience measuring the performance of campaigns.
Experience providing regular insights to senior leadership.
Data driven.
Ability to leverage new technology and analytics solutions (ie Google Analytics).
Conversational Mandarin is ideal.

Nice To Haves

Preferably working on vaping or other smoking devices.
Well-versed in SEO.
Know how to navigate the complexities around using social media for a cannabis-oriented business.

Responsibilities

Develop and execute marketing strategies and plans.
Develop comprehensive marketing strategies.
Lead the development of brand positioning and messaging.
Drive the creative direction to ensure alignment with company values.
Analyze market trends, customer insights, and the competitive landscape to identify opportunities and inform market strategies.
Work closely with product development teams in the launching of new products.
Develop and lead a high-performing marketing team, providing mentorship and support.
Oversee marketing budgets.
Measure the performance of campaigns.
Provide regular insights to senior leadership.
Leverage new technology and analytics solutions (ie Google Analytics) to transform marketing infrastructures and improve the effectiveness and efficiency of marketing campaigns.
Utilize SEO knowledge.
Navigate the complexities around using social media for a cannabis-oriented business.