Product Manager

Bausch + Lomb•IN - Gurgaon, ME

31d•Onsite

About The Position

Bausch + Lomb is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world. Our mission is to help you see better, to live better. Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

Requirements

MBA
4-6 years of experience in Surgical Medical Device Market
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

Experience in Pharma Marketing is desirable

Responsibilities

Value creation for the B+L brand and products
Conducts investigative research to assess brand image, market share and growth opportunities
Prepare and implement product specific marketing plan and activities based on franchise and company directions and objectives in line with the company's strategic plan
Product branding along with patient messaging across customers / end users; inline with Global marketing / branding
Plan and timely execute marketing programs, advertising campaigns and promotion programs
Develop innovative ideas for customer cost containment to support sales initiatives within product
Work with sales management to convert marketing plans into sales plans
Updating team monthly on Global marketing activity – products innovation, launch and other updates.
Identifying right KOLs for product launch / evaluation / clinical trials etc.,
Scientific articles / supplements sharing and collecting feedback from customers
Actively involved in developing clinical document– scientific data (patient outcome) and testimonials by customers for specific products
Sell marketing plans to sales team and ensure that necessary resources (promotional material, instruments, stocks), are available
Track progress of plans and their impact on business and implement corrective actions in consultation with sales/franchise/account managers
Provide relevant information to sales and support departments which contribute to effective internal business processes
Develop annual product sales forecast in consultation with sales and IDC teams, and based on procedures, strategies, adoption rates and company objectives
Developing customer segmentation data and updating quarterly by working together with commercial team
Customized strategies for key institutes and corporates
Achieve forecast accuracy through close liaison with sales teams, regular review of sales trends, issues, and monitoring of marketplace activity and by actively seeking input from sales team
Forecast and manage expenses for product portfolio
Ensure spending is consistent with achievement of business results and adjust where necessary
Manage company investment in resources and equipment
Develop sales support materials on technical product information, cost benefits analysis and other areas relevant to product promotion
Regular update training programs to all important members at customer site.
Periodical follow-up with patient counselors, PROs and operation managers at customer site
Act as the contact point for sales team on all technical issues and product complaints
Challenge sales team towards higher sales performance through innovative and rewarding contests
Develop an understanding of market size, structure, dynamics and market drivers through intensive customer contact