UNITY Marketing Manager
About The Position
UNITY Tactical® is seeking a talented, motivated Marketing Manager to develop, implement, and execute strategic marketing plans that increase brand awareness, enhance customer engagement, and support business growth. The role combines campaign leadership with hands-on project management, including oversight of marketing initiatives from start to finish and execution of tradeshows. Reporting to the VP of Marketing, the Marketing Manager collaborates with cross-functional teams to maintain a consistent and influential brand presence, messaging, and identity across channels. The company seeks friendly, driven, innovative people committed to continuous learning and professional growth. The ideal candidate is self-motivated, enthusiastic, detail-oriented, collaborative, and committed to excellence. This is a full-time salaried, remote position with some travel required for tradeshows, events, and visits to the Lafayette office.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- At least 5 years of marketing experience, with proven success in campaign management and strategic execution.
- Exceptional writing skills and a strong foundation in AP Style.
- Strong understanding of digital marketing, social media, SEO, email marketing, and analytics tools.
- Excellent leadership, project management, and organizational skills, with strong attention to detail.
- Creative thinking and the ability to make data-driven decisions in a fast-paced environment.
- Visionary and strategic thinking, paired with clear, confident communication and presentation skills.
- Ability to work collaboratively in a team setting and independently.
- Self-motivation and ability to effectively multitask in a deadline-driven atmosphere.
- Eagerness to learn and accept challenges.
Nice To Haves
- Previous experience in the tactical, defense, shooting sports, or outdoor manufacturing sectors.
- Familiarity with B2B and B2C marketing strategies and marketing to government organizations.
- Proven track record of managing media relations and developing successful PR strategies.
- Experience in corporate event planning and show management.
Responsibilities
- Develop and execute comprehensive marketing strategies aligned with company goals across digital, social, email, and traditional channels.
- Oversee marketing projects from inception to completion, managing timelines, budgets, and cross-functional coordination to achieve measurable results.
- Drive earned media relations and lead writing projects, helping oversee content creation, including copywriting and promotional materials.
- Lead event and tradeshow planning, coordinating logistics and company presence to enhance brand visibility.
- Conduct market research and competitor analysis to identify emerging trends and opportunities within the tactical industry.
- Track and report marketing performance metrics (KPIs) and ROI, using data-driven insights to optimize future efforts.
- Collaborate with Sales and Product teams to ensure brand consistency and support broader business initiatives.
- Develop deep knowledge and understanding of the UNITY Tactical® brand, its business operations, products, and customer base.
- Maintain constant communication with team members.
- Manage projects and work to deadlines.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
