Marketing Manager

Rise Up Selects • Salt Lake City, UT

8d • $55,000 - $80,000 • Hybrid

About The Position

Rise Up Selects powers connection through live events. The Marketing Manager is a crucial position responsible for protecting brand integrity, maintaining market strength, and shepherding the growth of both our own brands and our clients' brands across markets. You will own day-to-day marketing across an assigned slate of projects, building the plans, running the campaigns, and reporting the results. This is a hands-on role with real ownership. You will be accountable for hitting benchmarks on the events assigned to you, not just supporting someone else who is. The Marketing Manager will focus on Rise Up Selects festivals, curated events, and venue properties, as well as external agency projects for clients' festivals and events.

Requirements

• 2+ years of marketing experience with a record of running campaigns that moved measurable results
• Strong command of both digital and traditional marketing channels
• Fluency with email and SMS platforms, social management tools, analytics, and project management systems
• Solid analytical ability, comfortable building a plan and comfortable reading the numbers that tell you whether it's working
• Strong eye for design and brand consistency
• Excellent written and verbal communication, with the ability to present clearly to leadership, clients, partners, and vendors
• Effective across multiple concurrent projects, markets, and brands without losing the details
• Self-starting and organized, comfortable operating independently with authority
• Collaborative across departments, including talent buying, production, ticketing, ad buying, and operations
• Able to maintain strict confidentiality regarding corporate, strategic, financial, and client information
• Energized by a fast-paced environment and motivated by solving problems under real deadlines
• Genuinely enjoys live music and the work of building an audience for it

Nice To Haves

• Experience in live events, music, festivals, or hospitality strongly preferred
• Experience working on client or agency-side accounts is a plus
• Bachelor's degree in marketing, communications, or a related field preferred; equivalent experience valued
• working knowledge of creative tools is a plus

Responsibilities

• Lead marketing objectives across Rise Up Selects to consistently exceed set benchmarks and KPIs
• Develop strategic marketing plans and comprehensive reporting across assigned projects
• Develop and oversee day-to-day marketing across assigned projects
• Evaluate, develop, and execute new processes to streamline work across the marketing department
• Oversee social campaigns from ideation through execution across assigned projects
• Develop and execute direct marketing efforts, including email and SMS, across projects
• Oversee and execute data capture and lead generation campaigns across projects
• Partner on art development to maintain Rise Up Selects as an aesthetic leader in the industry
• Work closely with ad buyers to ensure marketing plans are communicated, ad plans are received, and performance metrics and spend stay on track
• Assist in building and maintaining local influencer marketing programs, ensuring deliverables and sales goals are met
• Assist in building and maintaining street team efforts, ensuring effective print and grassroots activity across projects
• Assist in the development and maintenance of PR efforts as needed
• Evaluate the effectiveness of marketing campaigns and advertising initiatives, providing detailed reports and insights across teams
• Report regularly to the broader team on all aspects of assigned projects
• Ensure decisions are driven by data rather than justified by it after the fact
• Work closely with operations teams to ensure consistency in all marketing and branding efforts
• Work across departments to ensure all KPIs are met
• Engage with sponsors, community leaders, and other key partners to foster partnerships and support for events
• Travel as required for on-site work alongside marketing and other teams at Rise Up Selects core projects, and potentially additional properties such as Reggae Rise Up
• Support day-of-show and festival marketing operations
• Additional duties as assigned

Benefits

• Medical, dental, and vision insurance for full-time employees working 30 or more hours per week, starting the first of the month after 60 days of service (the company pays for basic medical coverage)
• a 401(k) plan
• 14 paid company holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree