Marketing Manager

Inception Family Career•Franklin, TN

3d•Hybrid

About The Position

The Marketing Manager will be expected to visit our Midwest clinics monthly and will be responsible for assisting and implementing marketing initiatives that reflect the company vision, values, brand and strategic strength. The Marketing Manager will also be responsible for leading the company’s efforts in community events and digital presence. Locations of our clinics: Chicago, Indianapolis, Nashville and Cincinnati.

Requirements

Bachelor’s Degree or higher in marketing or related field.
2- 3 years’ experience with direct-to-consumer marketing in the healthcare industry is required.

Nice To Haves

Previous experience in the fertility industry and/or interfacing with OB/GYN’s preferred.

Responsibilities

Assists with the development and implementation of a Marketing Action Plan and Marketing Budget
Manages relationships with outside marketing agencies
Manages relationships with local community groups (e.g. Men Having Babies, various women’s societies, etc.)
Assists with defining practice sales strategies, initiatives, and performance goals
Accountable for marketing efforts to obtain increased patient referrals
Establishes a system to monitor effectiveness of marketing, and advertising strategies
Represents the practice in public relations functions, seminars, and media events
Promotes actively the positive image of the practice to internal and external audiences
Supervises the monitoring of patient satisfaction through regular review and compilation of Patient Surveys in a format that permits constructive feedback to all practice departments
Provides insightful market competition analyses and develops pro-active strategies
Defines marketing strategies, performance goals, and consistently meets objectives
Assists in the development of marketing materials including advertisements, newsletters, website, annual reports, and other promotional items
Oversees the social media strategies including development of content for the different mediums (i.e. blog, Facebook, Instagram, YouTube, and the public relations page)
Leads all aspects of patient-focused community events
Conducts market intelligence and provides market research information
Use the Salesforce platform to track patient volume, etc.
Other duties as assigned.

Benefits

Comprehensive Health Coverage: Medical, dental, and vision plans for our full-time employees, along with complimentary basic life insurance, Employee Assistance Program, and long-term disability insurance.
FREE employee only healthcare coverage option is also available.
Comprehensive fertility benefits, adoption assistance, and surrogacy support to help grow your family.
Generous maternity, paternity, and partner leave so you can focus on what matters most.
Start with 18 days of PTO annually and enjoy 11 paid holidays, including one floating holiday to use as you choose!
Invest in your future with our 401(k) plan, featuring a competitive company match and full vesting after just 2 years.
Access a company-funded account to reimburse expenses that boost your physical, financial, and emotional well-being.
If eligible, enjoy regular employer contributions to your HSA with every paycheck.
Earn extra money with our Employee Referral Program —your network is invaluable!
We support your career with continuing education reimbursement and dedicated time off for professional development.
Enjoy a free premium Calm Health app subscription to support your mental wellness.
Through our Employee Assistance Program (EAP) with SupportLinc, you'll have access to emotional well-being and work-life resources whenever you need them.
Explore additional coverage options including Accident, Critical Illness, Hospital Indemnity, and Pet Insurance, to suit your needs.