Silver Dollar City Resort - Marketing Manager (Exempt)

Silver Dollar City Company • Branson West, MO

1d • Onsite

About The Position

The Silver Dollar City Resort Marketing Manager is the primary marketing leader for the Silver Dollar City Resort, responsible for translating hospitality strategy into integrated marketing plans that drive awareness, bookings, occupancy, revenue, and guest engagement. This role partners across the Resort operations, destination marketing, and agency teams to lead pre-opening and ongoing marketing efforts. The ideal candidate is a strategic, hands-on marketer who blends storytelling with performance, and ensures every guest touchpoint reflects the Silver Dollar City Resort brand and Herschend’s Heartspitality® culture.

Requirements

• 4+ years of marketing experience in hospitality, tourism, attractions, or destination marketing
• Experience with hotel/resort openings or major integrated campaigns preferred
• Strong background in digital marketing, content, PR, social, and email marketing
• Proven ability to manage cross-functional teams and agency partners
• Strong project management skills in fast-paced environments
• Analytical mindset with ability to turn data into actionable insight
• Strong communicator and relationship builder
• Creative thinker with a passion for storytelling and guest experience
• Ability to work independently while collaborating across teams
• Flexibility to work evenings, weekends, holidays, and events as needed
• Able to obtain a Missouri State driver’s Class E license and auto insurance.

Nice To Haves

• Experience with hotel/resort openings or major integrated campaigns

Responsibilities

• Translate hospitality strategy into integrated marketing plans that drive resort demand, occupancy, and revenue growth.
• Serve as the primary marketing lead for the resort across internal teams.
• Identify and activate opportunities across the Silver Dollar City destination to grow resort visitation and bookings.
• Lead pre-opening and ongoing campaigns across digital, email, web, social, paid media, PR, and promotions.
• Partner with brand, content, digital, CRM, PR, design, sales, and revenue teams to create seamless guest journeys.
• Support leisure, group, wedding, and event business through targeted marketing and integrated campaigns.
• Align messaging and execution with PR, paid media, and agency partners to ensure consistency and impact.
• Support resort openings, seasonal activations, special events, and signature guest experiences.
• Manage website, email, landing pages, and digital content to ensure accuracy, consistency, and optimization.
• Oversee marketing collateral, signage, and guest-facing materials in alignment with brand standards.
• Manage marketing budgets and pre-opening expenses with accountability for performance and ROI.
• Track, analyze, and report performance metrics including occupancy contribution, engagement, conversion, and campaign ROI.
• Translate performance data and market insights into clear recommendations for leadership.
• Maintain strong partnerships with internal teams, PSC, tourism partners, and community stakeholders.
• Represent the resort at industry events, tourism functions, media opportunities, and business development engagements.
• Ensure all marketing reflects the Silver Dollar City Resort brand promise and Heartspitality® culture.

Benefits

• Free Admission- Free admission to Silver Dollar City Attractions and discounted admissions to Herschend Enterprises’ attractions and resorts across the US for you and your dependents.
• Exclusive Admission Discounts- Complimentary tickets & discounts on season passes for loved ones.
• Food & Merchandise Discounts- Discounts on dining, drinks and merchandise across Silver Dollar City Attractions.
• 401(k) & Profit Sharing- The Profit Sharing and 401(k) Retirement Plan is available to hosts after they have been with the Company for 3 months (Monthly Plan Entry Dates).
• Health Insurance- Affordable health plan options (co-pay, HSA, FSA) available to all full-time seasonal and year-round employees.
• Mary's Well House- Employee health center provides employees with basic office visits, x-rays and lab work for co-pay, whether insured or not.
• Free Tuition– Earn your degree, debt-free. 100% free tuition starting day one of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed