Marketing Manager- Harley Davidson Panama City Beach
About The Position
The Marketing Manager is responsible for developing, executing, and managing strategic marketing initiatives that grow dealership traffic, motorcycle sales, merchandise revenue, rider engagement, and community presence. This is a hands-on, boots-on-the-ground role that operates primarily within the dealership environment, with significant responsibility for event planning, coordination, and on-site execution. This role oversees social media, events, advertising campaigns, partnerships, and brand promotion—while maintaining the authentic Harley-Davidson experience. The ideal candidate is creative, highly organized, energetic, and passionate about motorcycles, lifestyle branding, customer engagement, and event-driven marketing.
Requirements
- 3+ years of experience in marketing, advertising, event planning, or dealership marketing (preferred)
- Demonstrated experience planning and executing large-scale events or rallies
- Strong understanding of social media platforms and online advertising
- Excellent communication, organizational, and project management skills
- Experience with content creation, photography, video editing, or graphic design (preferred)
- Proficiency in Microsoft Office, Canva, Adobe Creative Suite, or similar marketing tools
- Strong customer service mindset and relationship-building skills
- Self-motivated, highly organized, and able to manage multiple projects and deadlines
- Flexibility to work weekends, evenings, and special events
- Knowledge of motorcycle culture and the Harley-Davidson brand lifestyle (preferred)
Responsibilities
- Develop and execute comprehensive dealership marketing strategies and promotional campaigns
- Serve as the primary planner and coordinator for all dealership events, with a strong on-site presence
- Plan, manage, and execute two large-scale motorcycle rallies annually (April and October), including logistics, vendor coordination, promotions, sponsorships, and on-site execution
- Coordinate and promote additional dealership events such as bike nights, charity rides, customer appreciation events, and community activations
- Manage social media platforms and online engagement initiatives
- Create compelling marketing content including graphics, videos, emails, and event promotions
- Ensure all advertising and communications align with Harley-Davidson brand standards
- Collaborate closely with Sales, Service, Parts, and Apparel departments to drive traffic and revenue
- Track, analyze, and report on campaign performance, engagement metrics, and ROI
- Manage relationships with media partners, sponsors, community organizations, and local businesses
- Maintain and update dealership websites, event calendars, and promotional materials
- Oversee email marketing campaigns and customer outreach initiatives
- Assist with in-store merchandising, promotional displays, and event setups
- Monitor marketing budgets and advertising schedules
- Support Harley Owners Group (H.O.G.) activities and rider community engagement
- Attend and actively support weekend and evening events as required
Benefits
- Competitive salary based on experience
- Growth, leadership, and advancement opportunities
- Modern, state-of-the-art service facilities
- Paid training and continuing education
- 401(k) with company participation
- Health, dental, vision, and life insurance plans
- Short-term and long-term disability options
- Health Savings Account (HSA)
- Paid time off (PTO)
- Employee pricing on new and used vehicles, service, and parts
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
