Marketing Manager

FEDlogic, LLC • Winston-Salem, NC

9d • Remote

About The Position

FEDlogic is seeking a strategic and brand focused Marketing Manager. This role will drive brand awareness and product sales & service by developing, implementing, and executing strategic marketing plans across digital, social and traditional channels. The marketing manager will analyze market trends and client data to optimize campaigns, manage budgets, and collaborate with all departments to increase engagement and utilization to drive growth. This role reports to the Executive Chief of Staff and collaborates with the President and Co-founder of FEDlogic.

Requirements

• 2-4 years of professional work-related experience with marketing, communications, and/or creative work
• Experience in Google Workspace and Microsoft Office
• Experience using Canva and/or Adobe Creative Cloud.
• High School Diploma and/or GED
• Strong executive presence
• Strong communication and presentation skills

Nice To Haves

• An Associate's Degree in business, marketing, or a related field is preferred.
• Previous experience in the benefits and insurance industries.
• Bachelor's degree in business, marketing, or a related field is preferred.
• HubSpot and Salesforce experience is a plus

Responsibilities

• Create and update marketing materials for client education, training and sales support.
• Internal and external presentation creation and development using both PowerPoint and Canva.
• Assist in writing content in long form and short form to include articles, case studies and social media.
• Develop LinkedIn marketing strategies and content for the organization and senior leadership.
• Website development, admin experience and routine website maintenance.
• Monitoring brand compliance expectations internally and with partnerships.
• Create and implement pre, during and post event marketing initiatives.
• Monitor and track success of event attendance and make recommendations of future attendance.
• Develop pre and post virtual webinar marketing initiatives for client base.
• Collaborate internally to develop strategies for increased engagement with the client success and development teams.
• Organize and set up media experiences working with bylines, articles, scripting, and interviews.
• Manage and execute email marketing campaigns through HubSpot, including audience segmentation, list hygiene, and performance tracking.
• Perform other duties as assigned to support the organization.

Benefits

• Flexible remote work environment
• Paid Time Off (PTO) plus all federal holidays off
• Comprehensive benefits package with health, dental, vision insurance group term life, short term disability, long term disability and voluntary life plans.
• Numerous supplemental plans to assist employees.
• Paid maternity, paternity and adoption leave.
• Cancer Experts Now - supplemental plan
• 401(k) with matching contributions.
• Supportive and collaborative work environment.
• Opportunity to be part of a rapidly growing company dedicated to making a difference in the lives of families.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED