Marketing Manager

MicroVision•Orlando, FL

1d•Onsite

About The Position

MicroVision, a leader in advanced perception solutions for industrial, security and defense, and automotive applications, seeks a Marketing Manager to join our team in Orlando and help drive the next phase of the company’s commercial growth. MicroVision delivers advanced sensing, perception, and photonics solutions for some of the world’s most demanding applications. With technologies spanning lidar, perception software, and advanced photonics, MicroVision serves customers across industrial, security and defense, automotive, and intelligent infrastructure markets. As MicroVision expands its commercial footprint and brings new technologies to market, we are looking for an experienced marketing leader to help translate highly technical capabilities into compelling market stories, customer engagement, and commercial opportunities. This is a hands-on role for a marketing professional who is equally comfortable developing strategy and executing it; working closely with product, sales, engineering, business development, marketing and corporate communications to build market awareness, support customer acquisition, accelerate opportunities, and position MicroVision’s technologies across key markets. Our ideal candidate knows how to market complex technology to sophisticated B2B and government audiences and can turn technical differentiation into clear, compelling customer value.

Requirements

8-10 years of progressive B2B marketing experience, ideally within advanced technology, defense, aerospace, autonomy, robotics, sensing, semiconductor, photonics, automotive, or related industries
Demonstrated experience developing and executing go-to-market strategies for complex technical products
Strong product marketing skills, including positioning, messaging, segmentation, competitive analysis, and sales enablement
Experience partnering directly with sales and business development teams to support pipeline development and revenue growth
Ability to understand sophisticated technologies and communicate their value clearly to technical and non-technical audiences
Experience marketing to enterprise, industrial, government, defense, or other complex buying environments is highly desirable
Strong writing, presentation, project management, and cross-functional leadership skills
Experience managing multiple programs simultaneously in a fast-moving environment
A bachelor’s degree in a relevant field

Nice To Haves

An advanced degree a plus

Responsibilities

Develop and execute integrated marketing strategies supporting MicroVision’s growth priorities and commercial pipeline
Build go-to-market plans for products, technologies, market segments, and strategic initiatives
Translate complex technical capabilities into differentiated messaging, positioning, and customer-facing narratives
Partner closely with sales and business development to develop campaigns, tools, content, and programs that create and accelerate opportunities
Lead demand-generation and account-based marketing initiatives targeting priority customers and markets
Develop high-impact sales enablement materials, including presentations, product collateral, case studies, videos, demonstrations, and digital content
Plan and execute industry events, trade shows, customer demonstrations, webinars, and other market-facing programs
Collaborate with product and engineering teams to understand technology roadmaps, customer requirements, and competitive differentiation
Conduct market, customer, and competitive analysis to identify emerging opportunities and inform commercial strategy
Manage digital marketing programs, including website content, email, social media, paid campaigns, and marketing automation
Establish KPIs and measurement systems to evaluate marketing performance, pipeline contribution, engagement, and ROI
Manage external agencies, partners, vendors, budgets, and project timelines as needed
Support broader corporate communications and thought-leadership initiatives in partnership with the communications team