Marketing Manager

TEKsystems•Toronto, ON

11d•CA$35 - CA$45•Hybrid

About The Position

Seeking a Marketing Manager to support its Travel Insurance business across both Canadian (B2B) and U.S. (direct‑to‑consumer) channels. This is a maternity leave coverage role and requires a highly autonomous marketer who can step in quickly, manage multiple stakeholders, and deliver marketing initiatives with minimal ramp‑up. This individual will act as the primary marketing partner to distribution teams, product, compliance, and internal agencies, owning campaign execution, performance initiatives, and digital marketing coordination.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
5+ years of experience in marketing, with a strong focus on acquisition and conversion in the insurance industry.
Proven experience executing and optimizing campaigns across digital channels, including paid search, paid social, display, and websites.
Experience supporting B2B and/or DTC marketing, ideally within financial services or insurance related industries.
Strong analytical skills with the ability to interpret performance data and translate insights into actionable optimization recommendations.
Familiarity with common performance marketing metrics (CPA, ROAS, CAC, conversion rate, funnel performance).
Excellent communication and collaboration skills, with experience working cross-functionally and with agency partners.
Highly organized, detail-oriented, and comfortable operating in a fast-paced, matrixed environment.

Nice To Haves

Experience working with Canadian Travel Agencies is considered an asset.
French bilingual fluency is considered an asset.

Responsibilities

Lead end‑to‑end marketing initiatives supporting travel insurance across B2B (travel agencies) and DTC channels
Plan, execute, and optimize integrated marketing campaigns (digital, paid, social, email, and traditional)
Support travel agency distribution teams with marketing materials such as ads, sales tools, and one‑pagers
Collaborate on paid and performance marketing initiatives, particularly for the U.S. online‑only business
Partner with internal teams to ensure products are appropriately positioned and optimized for conversion
Track progress and effectiveness of marketing initiatives and recommend improvements
Act as the marketing lead for a U.S. travel insurance website refresh, coordinating between agencies, development teams, and business stakeholders
Provide marketing‑driven input on messaging, CTAs, and customer experience (UX awareness, not execution)
Serve as the central point of contact between distribution teams (Business Development Managers), product and compliance partners, and internal agencies and creative teams
Develop clear briefs and distill business needs into actionable marketing direction
Manage timelines, approvals, and stakeholder expectations in a fast‑paced environment