Marketing Manager (1 Year Temporary)

Universities of Wisconsin•Green Bay, WI

2d•$59,000•Hybrid

About The Position

The Marketing Manager at UW-Green Bay is a strategic and tactical leader who leverages strategy, creativity, and performance marketing into action to elevate the University’s brand and drive student recruitment. This role contributes to the development of integrated marketing strategy and leads execution of multi-channel campaigns that inspire prospective students to see themselves as future Phoenix. Working within the Office of Marketing and University Communication, the Marketing Manager partners across campus and with external agencies to bring UW-Green Bay’s story to life— highlighting innovative academics, strong community partnerships and the transformative impact of higher education in our region. Reporting to the Marketing Associate Director, the Marketing Manager plays a key role in advancing UW-Green Bay’s access mission, directly supporting enrollment growth through data-informed, audience-centered marketing initiatives.

Requirements

Bachelor's degree at time of application
5 years of relevant experience
Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term.

Nice To Haves

Experience in higher education or mission-driven organization
strong oral, written, interpersonal, and organizational skills
demonstrated integrity and strong leadership
the willingness to work independently and as part of a collaborative team
dedicated to enriching the quality of life for students and the community by embracing the educational value of diversity, promoting environmental sustainability, encouraging engaged citizenship, and serving as an intellectual, cultural, and economic resource.

Responsibilities

Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results
Develops, edits, monitors, and provides feedback on content
Oversees creative development and project management processes for marketing activities
Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets

Benefits

Several health insurance options, with annual deductibles as low as $250/individual and $500/family.
Dental insurance
Vision insurance
Several life insurance options
AD&D and Accident insurance
Flexible Spending and Health Savings Accounts
Wisconsin Retirement System (WRS) with immediate employer contributions and full vesting after 5 years of service.
Supplemental retirement savings programs including a 403(b) and Deferred Compensation.
9 legal holidays
36 hours of personal holiday
96-130 hours of sick leave annually
Paid parental leave
13-27 days of vacation each year, depending on years of service and employment type.