Marketing Manager (1 Year Temporary)

University of Wisconsin Stout•Green Bay, WI

9h•Hybrid

About The Position

The Marketing Manager at UW-Green Bay is a strategic and tactical leader who leverages strategy, creativity, and performance marketing into action to elevate the University’s brand and drive student recruitment. This role contributes to the development of integrated marketing strategy and leads execution of multi-channel campaigns that inspire prospective students to see themselves as future Phoenix. Working within the Office of Marketing and University Communication, the Marketing Manager partners across campus and with external agencies to bring UW-Green Bay’s story to life— highlighting innovative academics, strong community partnerships and the transformative impact of higher education in our region. Reporting to the Marketing Associate Director, the Marketing Manager plays a key role in advancing UW-Green Bay’s access mission, directly supporting enrollment growth through data-informed, audience-centered marketing initiatives.

Requirements

Bachelor's degree in marketing, communications, advertising, public relations or related field at time of application
5 - 7 years of experience in integrated marketing, brand management or agency environment

Nice To Haves

Experience in higher education or mission-driven organization
Strong strategic thinking paired with hands-on campaign execution across multiple channels
A data-informed mindset with the ability to translate insights into action
Exceptional project management, communication and collaboration skills
A passion for higher education and belief in the power of access, opportunity and student success

Responsibilities

Lead the planning, development and execution of integrated marketing campaigns that align with UW-Green Bay’s strategic priorities and enrollment goals
Translate marketing strategy into actionable plans, managing timelines, budgets, resources and project workflows to ensure high-quality, on-time delivery
Segment and analyze target audiences to identify opportunities, optimize channel mix and continuously improve campaign performance
Guide creative development across channels (digital, traditional, emerging), ensuring brand alignment and compelling storytelling rooted in UW-Green Bay’s “RISE” identity
Collaborate across the University to amplify stories of student success, academic innovation and regional impact
Monitor performance metrics and deliver insights that inform ongoing optimization and future campaign strategy
Provide direction, coaching and feedback to team members contributing to student recruitment marketing initiatives
Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets
Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results
Develops, edits, monitors, and provides feedback on content
Oversees creative development and project management processes for marketing activities

Benefits

Several health insurance options, with annual deductibles as low as $250/individual and $500/family
Dental insurance
Vision insurance
Several life insurance options
AD&D and Accident insurance
Flexible Spending and Health Savings Accounts
Participation in the Wisconsin Retirement System (WRS), where employer contributions begin immediately, and employees are fully vested after 5 years of service
Supplemental retirement savings programs including a 403(b) and Deferred Compensation
Paid leave benefits (prorated for employees working less than 100%)
9 legal holidays
36 hours of personal holiday
Between 96-130 hours of sick leave annually
Paid parental leave
13-27 days of vacation each year, depending on years of service and employment type