Marketing Manager

Stanley Martin Homes•Reston, VA

About The Position

A day in the life as a Marketing Manager at Stanley Martin Homes, your day is grounded in strategy, execution, and partnership. Building relationships as the trusted marketing advisor with divisional sales leaders—your key stakeholders—to align on marketing plans that support neighborhood launches and drive qualified traffic is core to the role. From there, your time is split between big-picture planning and hands-on execution. You’ll manage a wide variety of marketing initiatives across your assigned divisions, from digital assets and brochures to signage and on-site sales office support. You’ll write or review creative briefs, coordinate with the Brand and Creative team, and ensure the delivery of assets like photography, video, and printed collateral—all while keeping a close eye on brand consistency, deadlines, and KPIs. Regular meetings with sales and marketing leadership allow you to report on funnel performance, share insights, and adjust tactics as needed. You'll collaborate with internal departments such as Creative, Digital & Marketing Technology and Sales Operations, as well as external partners including asset, signage and media vendors, to bring your strategies to life. Budget management is also part of your role—you’ll track and reconcile expenses to stay within divisional budgets. And when the unexpected comes up, you bring a positive, solutions-oriented mindset to respond quickly and effectively. From preparing for neighborhood openings to closing a neighborhood out, your work plays a key role in building brand awareness and driving results. Every task you manage reflects Stanley Martin’s commitment to excellence and is shaped by the company’s mission, vision, and values.

Requirements

Bachelor’s Degree required
5-7+ years of Marketing/Advertising experience with a background in brand marketing, digital marketing, communications and direct marketing
The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture
Outstanding creative judgment and familiarity developing advertising creative in all forms of media
An ability to think both creatively and strategically
Professionalism, adaptability, and ownership

Nice To Haves

Strategic, detail-oriented, and collaborative Marketing Manager
Proactive problem-solver and strong communicator
Ability to manage multiple projects
Ability to partner effectively with cross-functional teams
Ability to deliver results in a fast-paced environment

Responsibilities

Align on marketing plans that support neighborhood launches and drive qualified traffic.
Manage a wide variety of marketing initiatives across assigned divisions, from digital assets and brochures to signage and on-site sales office support.
Write or review creative briefs.
Coordinate with the Brand and Creative team.
Ensure the delivery of assets like photography, video, and printed collateral.
Report on funnel performance, share insights, and adjust tactics as needed.
Collaborate with internal departments such as Creative, Digital & Marketing Technology and Sales Operations, as well as external partners including asset, signage and media vendors.
Track and reconcile expenses to stay within divisional budgets.
Respond quickly and effectively to unexpected situations with a positive, solutions-oriented mindset.
Build brand awareness and drive results.

Benefits

Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed
Employer-paid Short Term and Long Term disability, basic life and AD&D insurance
Employee-paid life, Legal Resources, and Aflac supplemental options
401(K) with up to $5K employer match
Health Savings Account (HSA)
3 weeks of paid parental leave
Flexible Spending Account (FSA) for dependent care
12 weeks of paid maternity leave through our Short-Term Disability Plan
Wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
Tuition and certification reimbursement
15 days of vacation (increases with tenure)
6 days of paid sick leave
No-cost coverage for identity theft or travel mishaps
Great discounts on buying a Stanley Martin home
Discounts with partners in mortgage and title services
Cell phone service discounts through Verizon
Advanced pay option through Dayforce Wallet
Giving Back Program: up to $250 match, 8 hours leave for supporting local charities